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How To Become Your Own North Star On The Internet

We're all digital strategists now.

 

In fact, if you aren't thinking deeply about how and where and with whom you appear and interact on the web, you need to start.

Today. You can and should be using your online presence as a 21st century life & work skill to connect with relevant people, information you need and enriching opportunities. I'm going to help, so you can get started today. (And the resources I'm sharing with you are completely free, so if you want to buy something you'll have to go find a different post.) I've been saying all of this for years. Doing it for years. As a content and digital publishing specialist, I've been showing people how to use their own content to connect purpose and action in digital spaces, for 5 years, both in private and group coaching environments. Along with Tara Agacayak and Tanya Monsef Bunger, I built a curriculum at GlobalNiche, a social web training company that's now shifting into an empowered digital life movement, so you can do it on your own, or in groups, wherever you are and whoever you are and whatever you do. If you are a person active online, this training will ask you the strategic questions you need to be thinking about. If you're not yet active or don't love being online, this will help you figure out what makes sense for you. Our combined 25 years of experience, including major expatriate life and work challenges, forced us to tap our backgrounds in culture, info tech, media & psychology to create this network-activating system using the backbone of the social web. We've used this method to survive. No matter who or where you are, you can use it to thrive.

I'm now making that training perfectly free, so you can take advantage of all our guidance immediately.

 

Want to learn how? It's my gift to you! Start by downloading the handbook

 

  When you download this powerful free handbook you're going to start to transform what you do, how you do it and with whom. This repeatable, dynamic six-step method will help you become your own North Star on the Internet and bring you closer to the people and things you care about. You'll emerge with inspiration, direction and confidence:

    • a vision that lights you up and goals you can measure
  • a do-able plan and digital skills you need
  • and a practice and peer group you can rely on to keep going

 

 

Here's what people who've done it say:

    • "I felt I couldn’t catch up. The way GlobalNiche describes social media – it’s about using technology to communicate naturally – clicked for me." ~ paralegal
  • “Opened my eyes to my own assets. It has given me the confidence to bet on myself.” ~ work-at-home parent
  • “I doubled my Twitter presence just by learning about good Twitter etiquette.” ~ scriptwriter
  • “I’m blown away by the possibilities. I now have an action plan. I feel a huge shift in my life." ~ academic
  • "For people who are wondering if what they have to say is valuable.” ~ financial officer
  • "Helped me to recognize and own how I am being virtually “seen” and make positive and educated changes." ~ landscape contractor

 

With this non-dogmatic foundational method you'll:

    • uncover the real value you've already created: by taking inventory of what you've been doing, detecting the patterns in your activities, gaining insight into what you're drawn to
  • put your mountain of natural resources to work for you: by acknowledging all that you’ve created and use it to gain insight into who you are and who you want to be
  • show the world how you make sense: by linking what you've done in the past & are doing today with your wider goals
  • recognize that you need to become visible to meet people you want to collaborate with, work for, hire
  • combine who you are and where you want to go with the tools available to express yourself
  • make empowered, focused decisions about how to operate online
  • go beyond managing your reputation online to using social media to represent your best self
  • meet and enter conversations with your peers, mentors and customers on the web
  • get recognized by authorities & peers in your field, recruiters, the media
  • identify how to use existing materials as building blocks for future projects
  • identify new ways to use social media, which platforms work for you (and which do not), and how to use those platforms to your advantage
  • express yourself with the best social web tools available, including how to use Google+, Quora, ScoopIt and Storify to your benefit
  • gain a new understanding of the best social media and content management and strategy tools, formats, methods to try
  • establish an interactive calling card at a site like About.me
  • learn best practices for blogging frameworks like WordPress and Thesis, blogging services like Twitter and Tumblr, social networks like Facebook and LinkedIn, Pinterest and Instagram
  • learn best uses of video and slideshow sites like Animoto, YouTube, Vimeo, Slideshare, email service providers
  • grasp a new perspective on yourself as a content creator, realize the energy you generate around your interests IS content
  • publish, record, remix, repackage, reformat your content
  • design and implement a do-able plan with small steps to get your creations into global circulation in alignment with your larger goals

 

Want more?

If you want more guidance, get the free multimedia curriculum which expands on the handbook with video coaching and other materials. You'll have lifetime access to the self-paced course, 24/7, on all your devices. I'm making that entire program perfectly free for you, so join with a friend and do it together! 4,700 people already cashed in this free coupon to get connected & effective. Did you? Let me know how you're liking it!

SEO Yourself By Filling Out Your GooglePlus Profile

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Your G+ profile page is a web-wide cheat sheet for you & everyone else.

 

And when it’s time to update your avatar, your bio, your tagline, or whenever you’ve got fresh content to share, it'll help you remember where you are online too.

By hot linking all the places you need to update you’ll make your task so much easier. Since your G+ profile is prioritized by the Google search engine, when someone searches for you, they’ll also find all the other places you exist online too.

That's from my latest guest post for Jan Gordon's Curatti: Editors of Chaos.

I've been writing a weekly series about online community building at this social business and marketing site. My posts so far have incorporated aspects of curation, storytelling, branding, content strategy, conversation, cocreation, collaboration, discoverability, persuasion, fascination and engagement -- as well as highlighting best practices and work of industry figures I see leading the way.

Some of my Curatti guest posts:

Our Grads Are Brand Advocates & Servant Leaders In Their Communities

Screen Shot 2013-09-30 at 10.37.41 AM Excited about a new chapter at GlobalNiche. One year after launching our program, we're equipping our graduates to build out their own communities.

In doing so, we're hitting a major, longterm milestone: GlobalNiche is an online platform to build community. We're equipping our graduates with the infrastructure and support you need to bring our continuity practice to your wider communities....to the very people in your lives you want to build something with.

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Once you have a handle on your own goals for an online presence and you've got some pieces in place, you can help the-people-you-want-to-be-connected-to get connected.

So proud to see the study group Silvana Vukadin-Hoitt is hosting in November for the creative, entrepreneurial and global nomad women in her world. (If this sounds like a work community for someone you know, pass it on!)

As Silvana writes,

"Increasing your online visibility at your own pace, creating a digital presence that looks, sounds and feels like you and that helps you meet your aims is key to the age we’re now living in. In theory, yes, we all want to belong to a productive group of people who understand us and our aims. In practice, it’s difficult to be accountable to your plans and to keep showing up for yourself and for others. What would it be like to have a practical foundation to further your current artistic endeavors?"

When it comes to the business of building an online presence to meet one's goals, you can imagine how the target moves and goals evolve.

 

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That's why, just like me and my cofounder Tara, our graduates see themselves as 'leading learners'.

That's something I heard Natalie Sisson of The Suitcase Entrepreneur describe this summer about her role in the Freedom Business movement. It's being the person who's just a couple steps ahead of the people you're making a path for.

You can show others in your life what you DO know, and you can work alongside them learning what you don't yet know.

What a GlobalNiche study group leader does is foster our culture of sharing, and collaboration, and experimentation on the social web, and doing big things in small steps.

 

Part of the GlobalNiche experience is practicing finding what you need by tapping into a network of people ahead of you on the path. Googling stuff to find out how people got answers to the same question you have today.

Our group leaders are also servant leaders. (Thanks to grad Shirley Rivera for bringing this concept to my attention!) Helping the people in your life develop and improve, using a non dogmatic system that you just so happened to find out about before others did.

...being a cocreator of your community by bringing practical, useful, transformative tools to help the group be effective.

Besides the infrastructure we set up for our grads (including access to the multimedia curriculum and material for several-times-a-week prompts, a branded G+ community for their study group, and all the back-end invoicing and payment structure ) we have also created a support community at G+ for study group leaders.

During September's two week training for grads considering leading a study group I believe I was the one who learned the most! Leading learners learn more.