SEO Yourself By Filling Out Your GooglePlus Profile

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Your G+ profile page is a web-wide cheat sheet for you & everyone else.


And when it’s time to update your avatar, your bio, your tagline, or whenever you’ve got fresh content to share, it'll help you remember where you are online too.

By hot linking all the places you need to update you’ll make your task so much easier. Since your G+ profile is prioritized by the Google search engine, when someone searches for you, they’ll also find all the other places you exist online too.

That's from my latest guest post for Jan Gordon's Curatti: Editors of Chaos.

I've been writing a weekly series about online community building at this social business and marketing site. My posts so far have incorporated aspects of curation, storytelling, branding, content strategy, conversation, cocreation, collaboration, discoverability, persuasion, fascination and engagement -- as well as highlighting best practices and work of industry figures I see leading the way.

Some of my Curatti guest posts:

Hearing From Women Startup Founders at Founders Den

Enjoyed this special panel discussion at Founders Den tonight, introduced by a principal in this SOMA coworking space, Zach Bogue (or Mr. Marissa Mayer to you) Screen Shot 2014-01-18 at 1.35.47 PM We heard from women founders of successful startups who got their start at Founders Den. From left to right: MODERATOR: Christina Brodbeck-Co-founder and Managing Partner, Rivet Ventures;Co-founder and CEO, TheIceBreak; Founding team member and first UI Designer at YouTube PANELISTS: Ruzwana Bashir-Founder and CEO,; Heidi Zak-Founder and CEO, ThirdLove (which just got $5.6M funding this week); Deena Varshavskaya-Founder and CEO, Wanelo

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Blueprint For Building Global Community With Free Web Tech

When the Global Women's Leadership Alliance announced a brainstorming challenge* to gather ideas about how to create a platform for five million women change agents, my partner Tara Agacayak & I were excited to share what we’ve learned about using technology to build global community over the past four years. We've experienced that the way to impact change is with an activated global community connected through social web technology.

Our biggest lessons for creating an activated global community are that people need

  1. synchronous and asynchronous ways to gather
  2. prompting and encouragement to do so
  3. a way to get to know one another
  4. a common purpose for gathering

See GlobalNiche's blueprint for building global community using free web-based technology (G+! YouTube! Linqto!).


*This challenge was also sponsored by Global Fund for Women, Global Leadership Advancement Center at San Jose State University, Mills College, Monterey Institute of International Studies, Public Health Institute, World Pulse, and Salzburg Global Seminar at San Jose State University.


How Can We Maintain Our Web Presence & Data When Social Services Are In Flux?

In our GlobalNiche LinkedIn group, Tara Agacayak asked what we're doing to protect our content. Her blog on Blogger was blocked by court order in Turkey. "Not as in legal protection - but how to you make sure your data doesn't disappear? We've seen what happens when companies like Delicious get acquired and we lose our bookmarks or when Turkish courts ban sites like YouTube and Blogger. What are some things we can do to maintain our web presence when it is constantly in a state of flux?"

Here's my answer:

Redundancy, back-up. And trying out new services to capture your feeds...

Even microblogging sites like Tumblr -- you can set it up to capture your blog posts, your tweets, your bookmarks (at least for Delicious it worked).

Content aggregators -- I'm trying out the beta MemoLane to build a social media timeline with FB, Flickr, Twitter, RSS, vimeo.

Here's an example: