by Anastasia Ashman on October 28, 2014
by Anastasia Ashman on October 17, 2014
Thanks Wendy, for the opportunity to read your collection in advance, and for your lovely note. I am likewise inspired by you!
(I had the pleasure of working with Wendy for the Expat Harem anthology.)
“Wendy Fox’s prose is strong and fragile at the same time. As she explores
in these stories the hairline fractures in our relationships with life,
ourselves and each other, you can’t help but hold your breath for the big
break you know is coming. The eggshells of everything? Fox owns the
by Anastasia Ashman on October 10, 2014
Name a company, professional person, business or brand that you follow on Twitter, Facebook, LinkedIn, Pinterest or get email newsletters from. How did you come to follow that source and what do you like about being in touch? How do you interact (customer service, community, feedback on product, promos, education, entertainment)? What brand or business are you aware of on social media not doing it well or otherwise making big mistakes?
These are some of the questions I asked two business classes at Santa Clara recently.
In fun, interactive hour and a half sessions, I encouraged the students to become independent scholars on the topic of digital marketing and social networking since it’s a topic moving at the speed of light and will never be able to be covered properly at the pace of traditional textbook publishing.
To supplement the student’s rudimentary and out of date textbook chapter on this subject — MySpace was listed first in section about social networks — I shared my favorite cutting-edge sources for all things social networking and digital marketing:
- tools like Slideshare and Twitter chats like @MarketingNut Pam Moore’s #mktgchat,
- relevant ters like content marketing, social curation, social discovery and double opt-in, and
- thought leaders in the space who produce free newsletters, webinars and other content that the students can subscribe to and learn as it happens: Brian Solis, Bryan Kramer, Jay Baer’s ConvinceandConvert, Chris Brogan, Derek Halpern’s Social Triggers, Shelly Kramer, ConversationAgent, Chris Garrett, Sonia Simone, Olivier Blanchard, Tara Gentile, Meghan Biro and Brian Clark.
I suggested the students can also make a Twitter list of digital marketing leaders and easily dip into what these players are discussing and with whom.
Thanks for the invitation to lead the digital marketing discussion for two of your business classes, Tanya Monsef Bunger! Your students are inspiring. Several have fledgling businesses, and many are aware consumers watching closely which businesses engage them online in meaningful ways, and which companies are failing to use digital tools to foster closer connection with their market.
Was pleased to be able to award a very participatory student, John, with a signed copy of Porter Gale’s Your Network is Your Net Worth. Enjoy it!
And extra thanks to all the students of Contemporary American Business Issues for your participation and feedback, including Cindy, Armand, Jerica, Liv, Anabel, Brynn, Mariam, Meaghan, Alex, Marc, Paulina, Alec, Nicholas, Josalvin, and Ashley.
by Anastasia Ashman on September 7, 2014
Thrilled to see Expat Harem top this list of best expat books in the Turkish newspaper Daily Sabah. Thanks to Expat Harem book and blog writer Catherine Yiğit for the heads up! Leyla Yvonne Ergil writes, “Many an expat has penned their experiences of living of Turkey in captivating accounts of the beauty of the landscape and cultural divides…
“…some of the best reads to laugh, commiserate, and experience the wonder that is Istanbul through foreign eyes.”
Glad to be included on this list with:
- “Fez of the Heart: Travels around Turkey in Search of a Hat” by Jeremy Seal
- “Living Under the Shadow of Two Cultures” by Hugette Eyüboğlu
- “Beyond the Orchard” by Azize Ethem
- “Tea & Bee’s Milk: Our Year In A Turkish Village” by Karen and Ray Gilden
- “The Yogurt Man Cometh” by Kevin Revolinski
- “Life With a View: A Turkish Quest” by Toni Sepeda
- “Anatolian Days and Nights: A Love Affair with Turkey, Land of Dervishes, Goddesses, and Saints” by Joy Stocke and Angie Brenner
- “An Island in Istanbul: At Home on Heybeliada” by M.A. Whitten
- “Perking the Pansies: Jack and Liam move to Turkey” by Jack Scott
- “Inside Out In Istanbul” by Lisa Morrow
- “Turkey with Stuffin: A Scrumptious Tale of Adventure and Just Desserts” by Kym Ciftci
And thanks to Elle Loftis for recommending the book in her top 10 Turkey reads in Today’s Zaman paper.
“It shows a side of Turkey and Turkish culture rarely portrayed outside of fiction, and definitely not covered by international media. Expats in particular will enjoy this anthology, where many of the stories will undoubtedly hit home,” Loftis writes.
by Anastasia Ashman on September 4, 2014
In The Digital Mystique: How the Culture of Connectivity Can Empower Your Life – Online and Off, Granger shows us how digital media is shaping our lives in real time.
Long before I moved to SF and met her at TEDx Bay Area’s Global Women Entrepreneurs, I was following Sarah on Twitter (since 2008!) where she was virtually taking me to the conferences and into the conversations I love about how digital life is shaping the way we learn, grow, and thrive.
Sarah’s shared her path to publishing this book and along the way I’ve been thrilled to share with Sarah my own experiences with the empowerment digital life can bring.
I really appreciate the enriching role she plays in her community, and thank her for recommending me as a speaker for the Exceptional Women in Publishing conference.
The book launch is September 9 in San Francisco at AppDynamics and will feature the viewing of an Emmy-nominated six minute video by Tiffany Shlain, an introduction by BlogHer cofounder Elisa Camahort Page, and remarks by the author.
Check out the book no matter where you are!