SEO Yourself By Filling Out Your GooglePlus Profile

Screen Shot 2014-01-13 at 5.28.42 PM

Your G+ profile page is a web-wide cheat sheet for you & everyone else.


And when it’s time to update your avatar, your bio, your tagline, or whenever you’ve got fresh content to share, it'll help you remember where you are online too.

By hot linking all the places you need to update you’ll make your task so much easier. Since your G+ profile is prioritized by the Google search engine, when someone searches for you, they’ll also find all the other places you exist online too.

That's from my latest guest post for Jan Gordon's Curatti: Editors of Chaos.

I've been writing a weekly series about online community building at this social business and marketing site. My posts so far have incorporated aspects of curation, storytelling, branding, content strategy, conversation, cocreation, collaboration, discoverability, persuasion, fascination and engagement -- as well as highlighting best practices and work of industry figures I see leading the way.

Some of my Curatti guest posts:

Worry About Who You Follow: Unpacking The Mysteries Of Online Community At Curatti

Your social networks are your window onto the world, and a lens on your market, I write in "Who You Follow Is Important And Here's Why" my first post in a new series at Curatti: Editors Of Chaos. On a regular basis at Curatti I’m going to be unpacking the mysteries of online community, and exploring how to organically grow a network filled with people who are all deriving value from their connection.

In this post I go on to explain that you determine how wide your window is, and how focused the lens. Ultimately, your online connections will color your day, slant your view, and propel your actions.

Take a look at your timelines. They are the fruit of your curation efforts. You selected whom you follow.

Do the people and accounts you follow challenge you (in a good way)?

Read the whole piece here.

Most-Anticipated Launch Of The Season: Jan Gordon's Curatti Editors Of Chaos

New York-based Jan Gordon (a consummate curator on the social business scene) has created a one-stop shop for B2B business people looking for clarity and direction through the digital overwhelm. A longtime Twitter acquaintance of mine, my fellow attendee of GetStoried's Michael Margolis' inaugural 2010 Reinvention Summit and my fellow expert generalist, Jan just launched the Curatti salon.Screen Shot 2013-11-12 at 4.53.22 PM

The site is for entrepreneurial business people looking for meaning in the chaos of all this information, looking to reinvent the way they do things to get better results.

She told me she feels like Gertrude Stein, a catalyst and a conduit to draw together social, curation, content and community thought leaders (like my beloved #Ideachat's founder Angela Dunn) to help entrepreneurs find their own way.

"I live in the digital world, and help people navigate that and reblend it into the actual world," she says. The woman is my doppelgänger.

"We're going to be focusing on how to turn conversation into conversion," Jan says, about today's business quest to reach a moving target online through content and engagement. "Knowing who you're speaking to, setting up great content, and helping them gain knowledge and insights is how you're going to build a following."

The idea for the site came out of her own overwhelm as an early adopter. Now she's facilitating a platform for content, people to watch, news and trends, case studies, tools and training.

"People are desperate for context. That's what data can't give you, context. People want it straight. What do I need to know, what do I not know that you can teach me?"

I'm pleased to say that I will be a content partner to Curatti, charged with supplying a series of provocative thinking about community building on social networks, especially for businesses going through their own second acts (that's my thing, isn't it!?) and offering tips to navigate the disruption.