Most-Anticipated Launch Of The Season: Jan Gordon's Curatti Editors Of Chaos

New York-based Jan Gordon (a consummate curator on the social business scene) has created a one-stop shop for B2B business people looking for clarity and direction through the digital overwhelm. A longtime Twitter acquaintance of mine, my fellow attendee of GetStoried's Michael Margolis' inaugural 2010 Reinvention Summit and my fellow expert generalist, Jan just launched the Curatti salon.Screen Shot 2013-11-12 at 4.53.22 PM

The site is for entrepreneurial business people looking for meaning in the chaos of all this information, looking to reinvent the way they do things to get better results.

She told me she feels like Gertrude Stein, a catalyst and a conduit to draw together social, curation, content and community thought leaders (like my beloved #Ideachat's founder Angela Dunn) to help entrepreneurs find their own way.

"I live in the digital world, and help people navigate that and reblend it into the actual world," she says. The woman is my doppelgänger.

"We're going to be focusing on how to turn conversation into conversion," Jan says, about today's business quest to reach a moving target online through content and engagement. "Knowing who you're speaking to, setting up great content, and helping them gain knowledge and insights is how you're going to build a following."

The idea for the site came out of her own overwhelm as an early adopter. Now she's facilitating a platform for content, people to watch, news and trends, case studies, tools and training.

"People are desperate for context. That's what data can't give you, context. People want it straight. What do I need to know, what do I not know that you can teach me?"

I'm pleased to say that I will be a content partner to Curatti, charged with supplying a series of provocative thinking about community building on social networks, especially for businesses going through their own second acts (that's my thing, isn't it!?) and offering tips to navigate the disruption.