Brian Solis

Lecturing at SCU: online social networking as a contemporary business practice

Name a company, professional person, business or brand that you follow on Twitter, Facebook, LinkedIn, Pinterest or get email newsletters from. How did you come to follow that source and what do you like about being in touch? How do you interact (customer service, community, feedback on product, promos, education, entertainment)? What brand or business are you aware of on social media not doing it well or otherwise making big mistakes? These are some of the questions I asked two business classes at Santa Clara recently.

IMG_4811 In fun, interactive hour and a half sessions, I encouraged the students to become independent scholars on the topic of digital marketing and social networking since it's a topic moving at the speed of light and will never be able to be covered properly at the pace of traditional textbook publishing. IMG_4817

To supplement the student's rudimentary and out of date textbook chapter on this subject -- MySpace was listed first in section about social networks -- I shared my favorite cutting-edge sources for all things social networking and digital marketing:

  • tools like Slideshare and Twitter chats like @MarketingNut Pam Moore's #mktgchat,
  • relevant ters like content marketing, social curation, social discovery and double opt-in, and
  • thought leaders in the space who produce free newsletters, webinars and other content that the students can subscribe to and learn as it happens: Brian Solis, Bryan Kramer,  Jay Baer's ConvinceandConvert, Chris Brogan, Derek Halpern's Social Triggers, Shelly Kramer, ConversationAgent, Chris Garrett, Sonia Simone, Olivier Blanchard, Tara Gentile, Meghan Biro and Brian Clark.

I suggested the students can also make a Twitter list of digital marketing leaders and easily dip into what these players are discussing and with whom.

Thanks for the invitation to lead the digital marketing discussion for two of your business classes, Tanya Monsef Bunger! Your students are inspiring. Several have fledgling businesses, and many are aware consumers watching closely which businesses engage them online in meaningful ways, and which companies are failing to use digital tools to foster closer connection with their market.

Was pleased to be able to award a very participatory student, John, with a signed copy of Porter Gale's Your Network is Your Net Worth. Enjoy it!

And extra thanks to all the students of Contemporary American Business Issues for your participation and feedback, including Cindy, Armand, Jerica, Liv, Anabel, Brynn, Mariam, Meaghan, Alex, Marc, Paulina, Alec, Nicholas, Josalvin, and Ashley.

SEO Yourself By Filling Out Your GooglePlus Profile

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Your G+ profile page is a web-wide cheat sheet for you & everyone else.

 

And when it’s time to update your avatar, your bio, your tagline, or whenever you’ve got fresh content to share, it'll help you remember where you are online too.

By hot linking all the places you need to update you’ll make your task so much easier. Since your G+ profile is prioritized by the Google search engine, when someone searches for you, they’ll also find all the other places you exist online too.

That's from my latest guest post for Jan Gordon's Curatti: Editors of Chaos.

I've been writing a weekly series about online community building at this social business and marketing site. My posts so far have incorporated aspects of curation, storytelling, branding, content strategy, conversation, cocreation, collaboration, discoverability, persuasion, fascination and engagement -- as well as highlighting best practices and work of industry figures I see leading the way.

Some of my Curatti guest posts: