Social Media Examiner

SEO Yourself By Filling Out Your GooglePlus Profile

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Your G+ profile page is a web-wide cheat sheet for you & everyone else.


And when it’s time to update your avatar, your bio, your tagline, or whenever you’ve got fresh content to share, it'll help you remember where you are online too.

By hot linking all the places you need to update you’ll make your task so much easier. Since your G+ profile is prioritized by the Google search engine, when someone searches for you, they’ll also find all the other places you exist online too.

That's from my latest guest post for Jan Gordon's Curatti: Editors of Chaos.

I've been writing a weekly series about online community building at this social business and marketing site. My posts so far have incorporated aspects of curation, storytelling, branding, content strategy, conversation, cocreation, collaboration, discoverability, persuasion, fascination and engagement -- as well as highlighting best practices and work of industry figures I see leading the way.

Some of my Curatti guest posts:

After Four Years, Analyzing My Twitter Audience

This week is my 4th year on Twitter. To "celebrate" I put my account through several of these Twitter measuring tools collected at Social Media Examiner: "ways to discover more about your audience with social media."

I appreciated Followerwonk's details about the longevity of accounts I follow and that follow me. Very few newbies on either score, in fact this was one of the only results that wasn't a bell curve.

This bears out two Twitter behaviors I am aware of.

1) I have always been hesitant to follow accounts that don't provide high value (because, why?) and

2) developing the instinct to provide high value on Twitter doesn't happen overnight for most of us.

Among the information about my overall usage of the service, I liked these piechart details about who I follow (high value users who've been on the service at least 2 years, ppl who follow 500-5k ppl, and are followed by 1k-50k, and have these words in their bios: writer – author – media – creative – life – social – world – editor – global – business – founder – technology – design – women – tweets – entrepreneur – marketing – book – news – ceo – people – blogger – culture – digital – science – ideas).

It was also interesting to see that Tweriod contradicted the info Followerwonk suggested to me about when my followers were most active.

Next up: find a tool that removes inactive follower accounts. That'll give me a better idea of who's actually my audience.