Klout

After Four Years, Analyzing My Twitter Audience

This week is my 4th year on Twitter. To "celebrate" I put my account through several of these Twitter measuring tools collected at Social Media Examiner: "ways to discover more about your audience with social media."

I appreciated Followerwonk's details about the longevity of accounts I follow and that follow me. Very few newbies on either score, in fact this was one of the only results that wasn't a bell curve.

This bears out two Twitter behaviors I am aware of.

1) I have always been hesitant to follow accounts that don't provide high value (because, why?) and

2) developing the instinct to provide high value on Twitter doesn't happen overnight for most of us.

Among the information about my overall usage of the service, I liked these piechart details about who I follow (high value users who've been on the service at least 2 years, ppl who follow 500-5k ppl, and are followed by 1k-50k, and have these words in their bios: writer – author – media – creative – life – social – world – editor – global – business – founder – technology – design – women – tweets – entrepreneur – marketing – book – news – ceo – people – blogger – culture – digital – science – ideas).

It was also interesting to see that Tweriod contradicted the info Followerwonk suggested to me about when my followers were most active.

Next up: find a tool that removes inactive follower accounts. That'll give me a better idea of who's actually my audience.

Measuring Social Media Influence: Klout & Empire Avenue

In the GlobalNiche LinkedIn group, designer and writer Catherine Salter Bayar shared this piece from the New York Times -- "Got Twitter? What's Your Influence Score"  -- and asked the group if we've looked at Klout. I said that I took a look this week (actually checked out Klout a while back -- so now I have an OG badge there....as far as I know "OG" stands for "original gangster" so I'm not sure what they could possibly mean by it, ha)

There are strangenesses, like their claim I am influenced by @GigaOm, which is an account I don't even follow.

Most interesting to me is the STYLE matrix: Today I'm a "broadcaster", yesterday I was a "specialist" and I'd like to be a "tastemaker" like @brainpicker. The change in my score (today is 62) must be due to some large retweets I got today on topics other than the narrow ones they ascribe to me). What models do you aspire to on Twitter and where are they in the matrix of your followed accounts?

Writer and artist Rose Deniz said, "My Klout score is erratic, too, so I don't put a lot of emphasis on it in terms of influence, and I do notice that it's fluid based on your activity level - how sensitive it is to daily fluxes, I don't know."

"I've found Empire Avenue to be a better indicator (and more interesting) - it just tracks more stuff," responded global marketing strategist Kirsten Weiss.

"I think any sort of measurement system is bound to be full of flaws," said social media educator Charlene Kingston.

"At first glance, not sure I love Empire Avenue's verbiage - banking terms repel more than attract me," said Catherine Bayar.