content strategy

Listening deeply: getting to know you, developing products, advising startups

This is my last week at the Storia App by Selfish Inc's headquarters in San Francisco. After more than a year leading early growth, product strategy, community building and operations management of this visual story sharing app at RocketSpace, I’m moving on…

I’ve really enjoyed exploring a new realm of expression with everyone in the Storia development, design and product management team and the Storia user community, the gift of getting to know creative thoughtful people better through your creations in the app, sharing stories with hundreds of people around the world, and all the candid discussions we've had about our life and passions.

I also admire the vision of so many beta testers and content creators for this new storytelling service and its budding community. The feedback shared with me about shaping Storia as a technology that supports your life and most important relationships and pursuits has been insightful, and generous.

To everyone I've talked with in the past 16 months -- whether you used the app or not, whether you're on Android or iOS or only the web, whether we've known each other for ages or just met on the side of the road for a few minutes, believe me, we talked about it -- I thank you for your contributions to the development of this story sharing social network and want you to know that I was listening deeply.

Even as I move on, I'm looking forward to what Storia has planned, and what people everywhere are going to do with Storia in the future.

What's next for me? I'll be around, and engaging with you about where we're headed with content, community, visual storytelling, and all things digital media and startup.

I'll also be talking with startups about chief product or chief community builder roles, and consulting on product, operations, marketing, growth.

On June 4, I'll be holding a speed advice clinic for startup founders in San Francisco.

With CXO advisor visiting from London Shefaly Yogendra -- who recently exited her fine jewellery venture and has two decades of international business building, and has been named a top writer at Quora for the past three years -- in 20 minute slots, we'll listen deeply to your problem and offer possible implementable steps.

Let me know if you want to come that day with a question related to product strategy, content and community building, branding, market outreach, governance, global growth. We'll get you a spot, and tell you where we'll be.

How To Become Your Own North Star On The Internet

We're all digital strategists now.

 

In fact, if you aren't thinking deeply about how and where and with whom you appear and interact on the web, you need to start.

Today. You can and should be using your online presence as a 21st century life & work skill to connect with relevant people, information you need and enriching opportunities. I'm going to help, so you can get started today. (And the resources I'm sharing with you are completely free, so if you want to buy something you'll have to go find a different post.) I've been saying all of this for years. Doing it for years. As a content and digital publishing specialist, I've been showing people how to use their own content to connect purpose and action in digital spaces, for 5 years, both in private and group coaching environments. Along with Tara Agacayak and Tanya Monsef Bunger, I built a curriculum at GlobalNiche, a social web training company that's now shifting into an empowered digital life movement, so you can do it on your own, or in groups, wherever you are and whoever you are and whatever you do. If you are a person active online, this training will ask you the strategic questions you need to be thinking about. If you're not yet active or don't love being online, this will help you figure out what makes sense for you. Our combined 25 years of experience, including major expatriate life and work challenges, forced us to tap our backgrounds in culture, info tech, media & psychology to create this network-activating system using the backbone of the social web. We've used this method to survive. No matter who or where you are, you can use it to thrive.

I'm now making that training perfectly free, so you can take advantage of all our guidance immediately.

 

Want to learn how? It's my gift to you! Start by downloading the handbook

 

  When you download this powerful free handbook you're going to start to transform what you do, how you do it and with whom. This repeatable, dynamic six-step method will help you become your own North Star on the Internet and bring you closer to the people and things you care about. You'll emerge with inspiration, direction and confidence:

    • a vision that lights you up and goals you can measure
  • a do-able plan and digital skills you need
  • and a practice and peer group you can rely on to keep going

 

 

Here's what people who've done it say:

    • "I felt I couldn’t catch up. The way GlobalNiche describes social media – it’s about using technology to communicate naturally – clicked for me." ~ paralegal
  • “Opened my eyes to my own assets. It has given me the confidence to bet on myself.” ~ work-at-home parent
  • “I doubled my Twitter presence just by learning about good Twitter etiquette.” ~ scriptwriter
  • “I’m blown away by the possibilities. I now have an action plan. I feel a huge shift in my life." ~ academic
  • "For people who are wondering if what they have to say is valuable.” ~ financial officer
  • "Helped me to recognize and own how I am being virtually “seen” and make positive and educated changes." ~ landscape contractor

 

With this non-dogmatic foundational method you'll:

    • uncover the real value you've already created: by taking inventory of what you've been doing, detecting the patterns in your activities, gaining insight into what you're drawn to
  • put your mountain of natural resources to work for you: by acknowledging all that you’ve created and use it to gain insight into who you are and who you want to be
  • show the world how you make sense: by linking what you've done in the past & are doing today with your wider goals
  • recognize that you need to become visible to meet people you want to collaborate with, work for, hire
  • combine who you are and where you want to go with the tools available to express yourself
  • make empowered, focused decisions about how to operate online
  • go beyond managing your reputation online to using social media to represent your best self
  • meet and enter conversations with your peers, mentors and customers on the web
  • get recognized by authorities & peers in your field, recruiters, the media
  • identify how to use existing materials as building blocks for future projects
  • identify new ways to use social media, which platforms work for you (and which do not), and how to use those platforms to your advantage
  • express yourself with the best social web tools available, including how to use Google+, Quora, ScoopIt and Storify to your benefit
  • gain a new understanding of the best social media and content management and strategy tools, formats, methods to try
  • establish an interactive calling card at a site like About.me
  • learn best practices for blogging frameworks like WordPress and Thesis, blogging services like Twitter and Tumblr, social networks like Facebook and LinkedIn, Pinterest and Instagram
  • learn best uses of video and slideshow sites like Animoto, YouTube, Vimeo, Slideshare, email service providers
  • grasp a new perspective on yourself as a content creator, realize the energy you generate around your interests IS content
  • publish, record, remix, repackage, reformat your content
  • design and implement a do-able plan with small steps to get your creations into global circulation in alignment with your larger goals

 

Want more?

If you want more guidance, get the free multimedia curriculum which expands on the handbook with video coaching and other materials. You'll have lifetime access to the self-paced course, 24/7, on all your devices. I'm making that entire program perfectly free for you, so join with a friend and do it together! 4,700 people already cashed in this free coupon to get connected & effective. Did you? Let me know how you're liking it!

Making This Site A Reconstruction Blog

This portfolio site is the #1 Google result for my name. This month I've started a reconstruction blog here.

It's going to be the blog that would have existed if I'd known then what I know now.

 

...if I'd been telling my personal and pro story all along with today's perspective on where it leads, and what matters.

Few little edits, but mostly going in as it already exists. Later I'll start linking all the pieces together, and developing further some of the content.

I'm also pulling together my material that's been scattered around the web, plus adding unseen pieces that germinated in the dark social of email, and in general, bringing out unpublished and otherwise fallow pieces of all kinds.

I'm thinking it'll be a way to refresh my own interest, and, with the help of web search, eventually connect me with others who are interested in those topics or treatments. They may even be future collaborators to bring the work to fruition. A public filing cabinet of sorts.

Have you tried this, or another retrospective approach to building a blog?

Update: Social media marketing pioneer Chris Abraham posted this related and detailed suggestion to "Fill in your entire social media and blog history", July 26, 2013.

"Spend this week digging through memories predating the moment you joined the online conversation and start posting them," Abraham writes.

Genotype Detectives. Cultural Creatives. Expats In Hollywood.

  • Why use social media? To discover who you really are, writes content strategist Dan Blank at We Grow Media. "When you start sharing more openly for all the world to see, outside of the social construct that surrounds you in your daily life, you share something that is uniquely you." (Here at expat+HAREM we wrote about the self-actualization of social media, especially for the far-flung and previously invisible.)
  • Wonder about your genotype? Last week was "World DNA Day" (who knew?), and expat+HAREM pal Dr. Nassim Assefi draws our attention to 23andMe, which will analyze your personal genetic info for health and ancestry purposes. Not only will you get monthly updates on DNA, and predictions for disease risk, drug response and other conditions, the report will help connect you to relatives and map your heritage. $99 at the moment, used to be thousands!
  • Cultural creatives carry the cultural change in society. The (R)evolution: the first international movie about (200 million!) cultural creatives pulls together the threads of their philosophies and their work, which are part of "a quiet but necessary revolution taking place in today's culture." Watch the trailer, donate or help promote to view the whole film. Connect with the cultural creative community on Facebook and Twitter.
  • Always happy to see an expat writer make good! Journalist Alan Paul's memoir Big in China: My Unlikely Adventure Raising a Family, Playing the Blues and Reinventing Myself in Beijing scheduled to get the Hollywood treatment. I was pleased to be featured alongside Alan in Chantal Panozzo's Writer Abroad interview series last year...
  • "Travel back in time, and around the world": This travel film archive takes you to bygone eras in faraway lands.

Comment below on any of the above, we're on the same page now...

Prescient Perspective

A round up of my quotes from interviews, profiles and articles by or about me that keep coming back. "Expat Harem women are challenged to redefine their lives, definitions of spirituality, femininity, sensuality and self."

-- introduction to Tales from the Expat Harem, with Jennifer Eaton Gökmen, 2005

THE NEGOTIATION OF FOREIGN WOMEN IN TURKEY: Commitment Now asks: "Do you think many of the foreign women who have made Turkey their home have found that their adjustments are one-way?"

Anastasia: "Not in my life or for most foreign women I know. If anything we’re in a constant state of negotiating which way the street is going at any given time to accommodate both our instincts and those of the people around us.

"There's a huge spectrum of society in Turkey, all with their own quotients of modernity and comfort with Western traditions. My Turkish family is secular, modern to the point of being trendy, and highly Europeanized."

-- travel author interview with Commitment Now, 2009 TURKEY'S BOND OF METAMORPHOSIS WITH THE EXPAT HAREM: "Foreign women on Turkish soil are neither what nor who they used to be, yet not fully transformed by their brush with Turkey. Aligned in their ever-shifting contexts, both Turkey and the expatriate share a bond of constant metamorphosis.

Istanbul International Book Fair

THE DAMAGING CULTURAL FACTOR SEX TOURISTS EXPORT: "Writing from the sex-toured Near East, the damaging potential of each disposable liaison is empirical evidence that Western culture is morally corrupt. One forgettable fling has the power to affect systems far larger than the person, family, village or region which witnessed and absorbed the behavior.

"The environment of sexual predation many Western women face overseas is also bound to be heightened by the wanton and culturally inappropriate choices of 'sex pilgrims'.

"Travelers and expatriates striving to modulate their behavior to find social acceptance with native friends, families and colleagues must struggle to differentiate themselves from sexual opportunists who don't have to lie in the messy bed they've made."

-- book review of Romance on the Road: Traveling Women Who Love Foreign Men, Perceptive Travel, 7/06

ON THE PARALLEL IDENTITY STRUGGLES OF TURKEY, AND GLOBAL NOMADS: “Turkey is asking itself some of the world’s most difficult questions these days,” said Ashman, comparing the nation’s quest with her own identity issues as a global nomad and the questions central to her work.  “Expat Harem asked 30 foreign women what modern Turkey taught them about themselves.

"Turkey as a crucible of the self, a mirror on our own possibilities as citizens of the world.

"We chose tonight’s topic because it is relevant to Global Nomads who are concerned with the concepts of personal identity, community and belonging, and the balance of cultural influences that can sometimes be at odds.”

-- Istanbul's call to global nomads by Kristen Stevens, Hürriyet Turkish Daily News, 6/28/08

on TRT2 literature program

EXPATS' AGILE AND UNIQUE NATURE IS KEY TO SUCCESS ABROAD: "Being an expatriate you’re naturally a person in transition. Your worst days can leave you feeling unmoored, and alienated. Your best days bring a sense of your agile nature and the qualities that make you unique from the people who surround you and the people back home.

"Working toward an understanding of what it will take for you to feel your best in your environment is extremely worthwhile.

"Your answers perfectly define you and the more closely they are incorporated into your business plans the better chance you have of career success abroad."

-- Tales from an Expat Writer, Career by Choice: personal branding for professional success abroad, 3/08/09

EXPATRIATISM AS FOURTH GENERATION IMMIGRATION: "Being an expat to me may be more akin to someone who simply isn’t living where they started. I’m just farther away. I guess you could say I’m a fourth generation immigrant, since my parents and their parents and their parents before them all left their homelands or their cities in search of better opportunities in the west. Coming to Europe completes that loop for my family.

"When I'm slathering Mediterranean olive oil on a wild arugula salad I am enjoying something a distant ancestor once did but that my closer relatives did not, as they served Spam in Chicago and tofu taco salad in California."

-- Tales from an Expat Writer, Career by Choice: personal branding for professional success abroad, 3/08/09

on satellite TV6 "Crossroads"

ON PUBLISHING AND THE DIGITAL WORLD CITIZEN: "Geographic disadvantage demands I compete in my home market virtually...and my global audience is now virtual.

"I’m shifting to new school thinking in distribution, promotion, and sales.

"Internet access equalized my ‘90s expat reality. Now Twitter closes the professional morass as Tweetdeck columns resonate thought leadership across publishing, technology, and marketing. I’ve got Web 3.0 plans for my second book not only because as a contemporary author abroad I must connect with readers and offer dynamic interaction with the material, but because as a digital citizen I can."

-- Publishing and the Digital World Citizen, Editor Unleashed, 9/02/09

SOCIAL MEDIA ERASES THE TRADITIONAL DISADVANTAGES OF EXPATRIATISM: "Social media affords expats location-independence (work where you are and where you'll go), self-actualization (be an expert in whatever you choose), language (communicate in your preferred tongue), and flexibility (time and location become irrelevant).

Turkish national television

"You can be current, involved, and a player in your field thanks to the new platforms. Once upon a time we expats were disconnected from our bases of operation that our countrymen back home had available to them.

"Now, the divide is digital. Virtual. Non-existent for the expat who makes use of technology."

-- Social media aids expat life, by Jennifer Eaton Gökmen, Hürriyet Turkish Daily News, 1/9/10

WRITERS ABROAD BUILD NETWORK FOR NEW ROLE AS CONTENT ENGINEERS: "Reach beyond readers, other writers and even publishing folk. Seek out thought leaders in marketing, interactive tech people, small business owners and creative entrepreneurs. These are all fields that a contemporary author and content producer is entering whether she knows it or not.

"I’ve been revisiting all my projects to see how I can bring them to life in the most current way -- in terms of technology and distribution distinct from the low-percentage, high-barrier traditional paths.

"Writers are now producers, and directors, and engineers of content."

-- Writer Interview: Anastasia Ashman in Turkey, WriterAbroad: Surviving (and thriving) as an international creative person, 4/11/10

THE 'PROBLEM' OF GLOBAL CITIZENSHIP -- AN IDENTITY SUSPENDED BETWEEN MULTIPLE WORLDS -- CAN BE A SOLUTION FOR 21st CENTURY WOMEN: "We often dream about a spot where *our* kind of people live, where we can lead *our* chosen lifestyle.

"Today the bittersweet psychic limbo of global citizenship frees the multifaceted woman. Frees us to bond around common interest. Experience. World view.

"Through the digital nomadism pioneered by location independent people and use of self-actualizing social media, we can now operate independently of where we live and tap into a sense of ourselves both unique and as big as we can be."

-- She's Next digital media series, inspiring 60 second video interviews to cultivate happiness and leadership in 21st century women, 10/28/10

ASTUTE PORTFOLIO BUILDING: "I knew I could benefit from a more professional approach to the craft.

"[When I pitched a profile to the Village Voice I ended up publishing] a profile/book review/event announcement -- the managing editor’s hybrid idea when I emphasized the curating work my multimedia poet interviewee was doing at St. Mark’s Poetry Project, and an upcoming performance there of a new Brion Gysin book.

"If an editor was gracious enough to tell me exactly what he could use all I needed to do was accept the challenge."

-- MB alumni interview at mbToolbox, mediabistro.com, 11/05

HISTORICAL TRAVELOGUE CAN HELP FIND YOUR PLACE: "Long-term travelers, expatriates and global citizens often struggle to make sense of life's evolutions abroad, as well as find meaningful access to their new surroundings. Whether I'm simply passing through, or putting down roots in a place, I've come to crave a certain type of book.

"Historical travelogue and portraits of adventurous women travelers who came before me often helps connect me to the land, and remind me of the transformative tradition of female travel."

-- interviewed by Frank Mundo about my five favorite historical travelogues at LA Books Examiner 6/10

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