technology

TBT: I produced a planetarium exhibit about dinosaurs for a pioneering astrophysicist

When I was living in Kuala Lumpur, I produced a Planetarium theatre show for Malaysian Ministry of Science, Technology & the Environment.

In 1996, an astrophysicist chose me to explain what happened to the dinosaurs.

Dr. Mazlan Othman, director general of Malaysia’s Space Science Studies Division in the Prime Minister’s Department, chose me to produce an educational exhibit for schoolchildren of this newly industrialized nation in Southeast Asia.

I researched and wrote a script on the astronomic demise of the dinosaurs as found in the geologic record (it’s that iridium layer!), then supervised a staff of 20 scientists to produce the presentation.

I reported directly to Dr. Mazlan, a pioneer in Malaysian space exploration whose next professional role was to direct the United Nations Office for Outer Space Affairs (UNOOSA) in Vienna, and then to set up the National Space Agency in Malaysia.

To utilize the domed space theatre best, I designed surround-sound effects and music, supervised the sound recording, and oversaw the programming for a 20-projector system.

For the first time, the observatory’s suite of Minolta multimedia operations was used. I optimized and modeled its use in the program, and advised on needed upgrades.

I wrote a study guide for schoolteachers to accompany the permanent exhibit, which ran five times a day in two languages.

Video retrospective of GlobalNiche, my remote skills edtech startup 2011-2013 and beyond...

Her groundbreaking concept of building an online professional presence as a way to advance business objectives for growth and sustainability… came long before companies understood the marketing potential of online social media, and began to hire social media managers in large numbers. And long before people understood why and how to use existing tools for effective remote work.
— Tanya Monsef

I founded GlobalNiche in Istanbul with Tara Agacayak after evolving my 2006 cultural book to a 2010 global citizen blog to an online skill building business, and Tanya Monsef joined us when I moved to San Francisco. Here’s what Tanya, the Dean's Executive Professor of Management in the Leavey School of Business at Santa Clara University for the past decade, says about GlobalNiche in 2024.

Watch a quick retrospective, excuse any missing media.



"Anastasia’s groundbreaking concept of building an online professional presence as a way to advance business objectives for growth and sustainability… came long before companies understood the marketing potential of online social media, and began to hire social media managers in large numbers. And long before people understood why and how to use existing tools for effective remote work.

Tanya recalls how I took my knowledge and prior success using book publishing’s “author platform” concept to reach the public with content marketing, branding and community outreach (that’s Expat Harem!), and combined it with the heavily-online techniques a serial expat like me has relied on during my overseas experiences, and then how I created a way to teach it to others, and then to scale it.

"GlobalNiche was a forward-thinking leader in digital solutions and thought leader to a global cohort of founders and business women, as well as organizations serving female innovators.”

This reminds me that Tanya and I continued to deliver talks and workshops well into 2014 and later, working with the Women’s Startup Lab in Mountain View, Turkish Women’s International Network in Menlo Park, and a women executives group at Cisco in San Jose, and I’ve guest lectured to her business students at Santa Clara University for several years.

“Ten years before Zoom became mainstream, GlobalNiche were already conducting live web video group meetings (using chat, recordings, etc) showcasing an ability to foresee trends and implement innovative solutions to increase opportunity.
— Tanya Monsef

"Ten years before Zoom became mainstream, GlobalNiche were already conducting live web video group meetings (using chat, recordings, etc) showcasing her ability to foresee trends and implement innovative solutions to increase opportunity,” she says.

"GlobalNiche was awarded Top Instructor by Udemy in 2013 as the most enrolled course.” You’ll see in the quick video above that Udemy noted we enrolled students from 17 nations in 2013.

Tanya recalls our 2013 win of an innovation challenge to connect 5 million women by national and international gender equality foundations, global health nonprofits, and academic leadership centers.

The multi-year strategic change initiative of San Jose State University, Public Health Institute (PHI), World Pulse, the Global Women's Leadership Network, Monterey Institute of International Studies, and the Global Fund for Women recognized GlobalNiche's pragmatic, resourceful plan to use free web technology and collaboration tools for connecting and transforming communities world-wide.

In 2013 GlobalNiche won an innovation challenge to connect 5 million women, recognition of a pragmatic, resourceful plan to use free web technology and collaboration tools.
— Tanya Monsef

ON CONTRIBUTING TO THE FUTURE OF WORK MOVEMENT

In 2014, I looked back on the workforce pioneering I’d done during GlobalNiche, and noted how awareness and adoption was coming for people who hadn’t yet felt the need for this online survival method:

“I’m proud to have added definition to, contributed to & participated in the movement toward every-day entrepreneurial thinking and acting and creative entrepreneurship as a solution for everyone, the incorporation of location independence and lifestyle design in populations beyond expats, travelers and life hackers, a new seriousness around digital identity, personal branding, digital footprints and online social networking in general for personal and professional development, reinvisioning the future of work with online collaboration and cocreation, the adoption of global communication best practices, the absolute tidal wave of online content marketing, the rise of the transformational consumer.”

The September Issue: Drop is "the future of delivery"

What does it look like when a pre-Series A startup is on newsstands in three national industry magazines at the same time?
— Like this!

Congrats to the young diverse team at Drop Delivery which Marijuana Venture calls in its cover story "The future of delivery".

Marijuana Venture writes: “After revolutionizing delivery tech in 2020, Drop Delivery is empowering businesses with even more customizable features to improve efficiency and increase sales.”

Women & Weed calls CEO Vanessa Gabriel “the delivery diva”.

Cannabis & Tech Today says Drop’s on a mission to help retailers optimize their day-to-day operations and delivery services with cutting-edge technology for a monthly subscription fee. That’s the SaaS model.

Why am I writing about Drop?

If you missed it, I’ve been pleased to be bringing my experience to Drop as their chief operating officer since last November!

The tech + cannabis industry space is having a particular moment, as legalization spreads to more states and during the pandemic “cannabis has become an essential household item.” California, which began adult-use sales in 2018, saw consumers rise to 45% of all adults in the first half of 2021 according to BDSA’s business intelligence and market share tracking. Consumption is on the rise across the nation.

Cannabis has become an essential household item. Consumerism has exploded. Delivery is the future.

…and the news does not stop.

Yesterday, Drop won the Poseidon Asset Management Green Shoots Pitch Forum, a special event that connects top-performing cannabis companies across all verticals (licensed and ancillary), with accredited investors. It’s organized by Poseidon, a first mover in the cannabis investment space named Top Hedge Fund Q3 2020 by Barclay Hedge. Winning sends Vanessa to pitch to investors on stage during MJUnpacked in Las Vegas in October, an industry conference for brands, retail executives, and investors.


Amazon buys MGM, now itching for actual updates to the content vault

So many of us have envisioned this day, or at least where things are now surely headed for MGM's legendary library!

Once worked in Studio Business Affairs at MGM in the 90s, you may recall.

Then prepandemic had the pleasure of pitching 10 Block, my social and mobile streaming platform solution to MGM, Madhu and the studio's distribution leadership, and together envisioning the impact of connecting today's global audiences -- where and when and how they are watching -- with MGM's vaulted riches.

Still itching to see actual forward-looking viewing conventions applied to older content. Personally, want annotations, episodes, interactivity.

Can you imagine, for instance, viewing MGM’s library of Old Hollywood classics and Bond blockbusters broken down into short modern length episodes you can chat with your friends about, and discovering what to watch through reviews and what your network is liking? That looks like this?

A woman can dream!


Welcoming a babytech unicorn to the family

Mine is a household of entrepreneurs. My husband Burc and I have both been working in the tech venture and startup world for decades. We’ve done startups together too!

Today the Silicon Slopes Series-B IOT company he joined last year — Owlet Baby Care, which makes a smart sock to measure blood oxygen levels in infants, among other connected nursery products — announced their merger with a special acquisition corporation at a Wall Street valuation of more than $1 billion. That’s a unicorn in Silicon Valley parlance.

Among the new partners Owlet is gaining are some fashion world luminaries like Tommy Hilfiger and the chairman of Tom Ford, Domenico De Sole, who are sure to take Owlet from Utah to the world.

Congrats to everyone who made Owlet a success!

Ghost kitchens: In the news for fraud, and as a good VC investment?

I went out to dinner 2 weeks ago and ended up talking to a TV reporter for an investigative segment he was working on about the ghost kitchens of GrubHub. That particular restaurant’s owner was shocked to find his establishment being advertised on GrubHub since he does not have a listing there, and doesn’t even do delivery. So who made the food that the online delivery customer ordered? And who received the customer’s cash for it?

This brand hijacking system needs an immediate revisit.

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I saw that a week earlier, a local blog reported the poor conditions at a ghost kitchen.

Read broke-ass Stuart’s reporting on ghost kitchens in San Francisco’s SOMA district.

Read broke-ass Stuart’s reporting on ghost kitchens in San Francisco’s SOMA district.

And yet today, an industry intelligence newsletter says that "ghost kitchens are red hot" today because they let restaurants operate without brick and mortar dining locations. That’s PitchBook Data.

Meanwhile, the ghost kitchens turn out fraudulent food, defrauding restaurants and diners alike (as seen in the news stories above). This is a good investment? In the time of COVID19??

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Come see 10 BLOCK on Product Hunt today & let us know what you think

SXSW 2019 named us a top-10 cutting edge company this spring. Now come see our direct-to-consumer mobile streaming platform like no other at the early adopter emporium Product Hunt today, watch our movies for free, and tell us what you think.

TBT, training expat entrepreneurs to use social media

This was seven years ago, in Istanbul: talking to a group from the International Women of Istanbul about using social media for entrepreneurial ventures based on intellectual property -- aka creative entrepreneurship! 

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We started with a round of introductions and got an overview of the various enterprises run or being developed by IPWIN members. We heard distinct stories, and overlapping concerns. “How can I sell my service when the local market doesn’t value it yet?” “How much of myself should I expose?” “I had to take time off to raise my family, and we moved a lot but I want to get a career started in Istanbul.” “How do I present my company, my product, my idea, my brand?” “I run multiple businesses, should I merge them in one site or have separate Facebook pages?” “Which language should I blog in, how do I decide if French or Spanish is best?” “I’m trying to figure out what new business is going to last.”

 

Here are some of the issues we discussed during the meeting.

 

Why is social media important today?

Social media used professionally is an unrivaled way to become visible to a global audience at very low cost, by building a virtual network and sharing your expertise. People now want to do business with people, not faceless corporations. Even big companies are now trying to appear “more human”. Solo entrepreneurs everywhere can thrive in this new online environment.

 

What does the ‘social’ part of social media mean?

It means user-generated web content -- as opposed to static web pages -- that allows us to interact with each other through various web technologies. Think of “liking” a Facebook page, or tweeting a blog post, or even commenting on a blog. We can get feedback on our work, we can respond to customers in a public forum and demonstrate the quality of our service, we can meet and learn from others who are interested in the same things, and we can share our best discoveries on the web with our own networks.

 

What is creative entrepreneurship?

A successful business provides a product or service that solves a problem or fills a need. Creative entrepreneurs design offerings based on their personal inclinations, skills and talents. Often these develop out of a need to live and work in non-traditional situations. Social media is a wonderful vehicle to build professional projects on the web regardless of your location, time or language constraints. Creative entrepreneurship is a perfect solution to the problem faced by people who move around a lot or live in cultures not their own. It’s how to “bloom where you’re planted,” as Tara’s Turquoise Poppy catchphrase suggests.

 

What is a global niche?

Coined by Anastasia for global citizens to feel at home,  a global niche is where you uniquely belong in the world, both personally and professionally. Your sweetspot. A place occupied completely and perfectly by you -- so naturally there are no competitors, there are only neighbors. It’s where you can operate to your potential, and embrace all the worlds you love to belong to. Finding your global niche is part of being a successful creative entrepreneur. 

 

How do I define my profile on the net?

Building your global niche -- in this case, a professional web platform --  involves uncovering your place in the world and defining that place on the web. Inevitably one of the first steps in establishing your digital profile is communicating who you are in a way that others can relate to and may include using text, images, audio or video. For those who are in the process of self-discovery, social media is an extremely useful tool to explore and have conversations with like-minded global citizens.

 

Does being accessible on the web require extensive personal exposure?

Social media facilitates your interaction with others. People want to know who you are before connecting with you whether personally or professionally, help them find ways to relate to you. You’re not required to share private information that might compromise your security. By using a clear photo of yourself in your profile and including a link to your hub site people can learn exactly what you want them to know. (Don’t know what a hub site is? Find out in Tara and Anastasia’s free email tutorials.)

 

How can I find potential clients, customers and collaborators using social media?

Your ideal customer or client (or employer, if you’re a job seeker!) finds you by entering specific keywords into a search engine like Google. By entering these keywords yourself you’ll learn where you rank amidst the competition and you’ll also see where conversations relevant to your niche are taking place around the web. Social media enables you to monitor these conversations (with tools like Twitter and Google alerts) and participate in them with your own ideas, expertise and professional solutions.

 

How do I fit social media into my work day?

Social media is useful to creative entrepreneurs because it allows you to work in a way that suits your lifestyle. Setting your own schedule for publishing content as well as interacting on sites like Facebook and Twitter means you can work at your own pace. Keep your posts short and “mindcast” rather than “lifecast”. Share important thoughts, what you are reading, what moves you -- not mundane things like what you had for breakfast. Give your network value through the things you share. Use automation and syndication services to reach relevant audiences at key times around the world -- without actually working around the clock!

 

What is my ROI for the time I spend using social media?

Using social media to build your network and reputation is an investment in yourself. The time you dedicate will pay off when you want to sell your product or service - whether it’s a book, a necklace or a coaching program. Use social media to educate yourself and stay on the cutting edge of your field. In today’s market, trust and attention are valuable commodities that you can only develop by being well-informed, authentic and providing useful, accessible content.

 

 

Building a multidisciplinary engineering program for scale

...you need to systematize the curriculum and delivery.

Here's a day of Challenge Lab training led by Ken Singer at UC Berkeley, to get a set of potential instructors for 2018 on the same page.

 

This was a really fun day! Got to connect with my fellow European Innovation Academy mentors Tommaso Di Bartolo, Mike Kyriacou & Stephen D. Torres, among other new friends & colleagues.

A delegation from Finland was also there, because this multidisciplinary Sutardja Center for Entrepreneurship and Technology class in the engineering school is being built for scale. Really cool to see it happening and take part. 

Judging at the Berkeley Method of Entrepreneurship Summer 2017

It was so much fun to mentor & judge the tech startups at Berkeley Method of Entrepreneurship (BMOE) at the Sutardja Center for Entrepreneurship & Technology. 120 global participants gathered at UC Berkeley for a one week immersive experience into entrepreneurship, team-building, mentorship, and more.

Here's the team I & my fellow judge chose as the winner of our 40-person cohort: BrainyT, an AI-for-manufacturing going to market in Brazil.

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I also ran into familiar faces from last month's extreme accelerator in Europe, the European Innovation Academy #eia2017italy: participant & UCB student Bailey Farren, and fellow EIA chief mentors UCB faculty Stephen Torres and Pamela Day, who also was a judge at BMOE!

Looking forward to Harika Kalluri's upcoming interview with me and Pamela for the Berkeley Point Of View. We yakked Harika's ear off about tech investing, product building, and the empowering spirit of entrepreneurship.

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A few snaps from some of the seven venture pitches my fellow judge Kal Deutsch (managing partner and founding investor of The Batchery, a Bay Area-based global incubator for seed stage startups) and I judged.

Good job to these teams from Berkeley, Denmark, Brazil & Hong Kong:

  • BrainyT, the AI for small manufacturers
  • SoWa the wireless professional speakers
  • A Slice of Reality interactive media system
  • the ed-tech play for lesson plans Athena
  • CoffeeX, a connected coffee kiosk
  • Candle Sense electric candle for memory boosting
  • LedoAds, the marketplace for space ads

Thanks to UCBerkeley's entrepreneurship faculty Gigi Wang, the director of BMOE, for including me in her awesome program!

Photo: Gigi Wang

Photo: Gigi Wang

Congrats to BrainyT for making it into the top 3 startups at BMOE Summer 2017!

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Thanks to Harika Kalluri for the interview! You can read it at the Sutardja Center site here.

Considering the Arab Innovation Academy in Doha, Qatar

I'm considering joining the Arab Innovation Academy (AIA). It's patterned on the European Innovation Academy, this new extreme accelerator for the Arab world is run by Maher Hakim, the managing director of the Qatar Science & Technology Park. I had the pleasure of working directly with Maher when he was the Chief of Chief Mentors at the European Innovation Academy in Nice in 2016! The AIA program will be delivered for the first time in Doha, Qatar in January 2018 

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