GlobalNiche's Lean Canvas

problem#individual customers 1) overwhelmed using the internet 2) isolated 3) don't know how to connect to opportunities 4) don't recognize their value - what they have to offer 5) don't recognize their uniqueness 6) don't know how to get help or learn new things 7) know they're meant for bigger things. #Groups/Communities - Figure head identifies the problem: what's next? stunted group, don't know how to get the word out - platform to talk about their work, support to pioneer new careers, #expats 1) isolated 2) don't know how to find their "people"

solution #individual customer:  1) get them into a place where they can test how to use the internet 2) create a space where they are not isolated - safe community 3) guiding/equipping them with how to create a web platform 4) they can see what they have to offer by establishing their webplatform 5) Using the internet for answers they need (self-reliance) #Groups/Communities - show figure head of group how to activate their community - around what they are bonded around

UVP #individual customer Achieve what you want by combining who you are and what you have...the #GlobalNiche method shows you how #Groups/Communities achieve what the group wants by combining who you are with what you have...the community is a macro of individual

customers #individual Customers 1) entrepreneurial types: solo-preneurs, freelancer, self-employed #Groups/Communities 1) tech women 2) young women lawyers 3) multiculturalists/displaced nationals 4) entering/re-entry job market 5) global executives

A Simple Strategy For Building A Global Network Isn't About You. Your Plan Has To Make The Network A No-Brainer For Its Users -- Not Its Builder

Which one of these is a 'simple' strategy for building a global network of people who have a range of digital abilities: a pervasive, cohesive presence with many online doors -- or one room in graveyard of the web?

Which one of these is a ‘simple’ digital strategy (true story!) of an organization that aims to build a global network from a millions-strong list of women it’s loosely associated with:

  • a pervasive, cohesive presence across multiple social networking services, a community with free flow of information -- with windows into other related rooms of your peers and corridors you can go down if and when you are ready, willing, able, that is, when are you motivated and enabled to connect and pursue what appeals to you about this gathered community,
  • OR, one room on a service known for not-loving its group functionality, a service littered with the skeletons of well-intentioned groups, a room that is 'easy' to open?

When you find yourself looking for a simple strategy to connect all your important people so they can finally get off an inert list of names and start to build closer ties, so you can ambiently be aware of your peers on a consistent basis, so you all can see each other and learn what everyone is up to, so you recognize your commonalities and your opportunities to collaborate, and so you can TAKE ACTION on your shared goals using the cost-effective, labor-saving, reach-amplifying online communication tools available in 2013, ask yourself this.

Simple for whom?

Is your plan simple for you, the community builder? Or is it simple for the community waiting to happen?

Toasting Seva Foundation's 35 Years Of Curing Blindness

Screen Shot 2013-11-25 at 12.16.48 PMPleased to join the Berkeley-based Seva Foundation in celebrating sight returned to 3.5 million people, at the Beaux-Arts Julia Morgan Ballroom in San Francisco, along with Bay Area luminaries like Marc Benioff, the CEO of Salesforce, men in tie-dye suits and women in saris. In keeping with the groovy beginnings of the foundation, each place setting had its own bottle of soap bubbles. The New York Times writes about the evening and the key role of Steve Jobs in helping to start the foundation with a $5,000 gift 35 years ago here.

Apparently 80% of blind people in the world can be cured with a 15 minute cataract surgery, which is what Seva set out to provide on a mass scale.

Seva was founded "by a group of medical professionals, counterculture activists, musicians, and compassionate individuals, all dedicated to the prevention of blindness around the globe" including public health expert Dr. Larry Brilliant, spiritual leader Ram Dass, and humanitarian activist Wavy Gravy.  Dr. Brilliant is the former director of Google's philanthropic arm Google.org.

Actor Peter Coyote was the MC of the evening which was capped by a performance by the Blind Boys of Alabama.  I got chills when they asked the many ophthalmologists who donated their time and expertise over the past three decades to stand up and be recognized.

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A highlight of the evening was founder Dr. Larry Brilliant returning to Steve Jobs' widow Laurene Powell Jobs an Apple 2 which Jobs donated to the cause for use in Katmandu in 1982.

Good to meet young epidemiologist Jen Olsen who's manager of pandemics at Skoll Global Threats Fund established by eBay co-founder Jeff Skoll, where Dr. Brilliant is now president, and Amanda Marr Chung who was just finishing up her work with Seva.

We're All Digital Strategists Now

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With the web's power, reach, and endurance, we're all digital strategists now. And if we go online (or don't go online!) disregarding this fact, we miss the boat, and the point.

Here's A Way To Ask For And Get Support For Personal & Pro Challenges, On An On-Going Basis

Graduates of my program are prepping to bring GlobalNiche's online presence & online community building methodology to their own worlds as servant leaders in peer-based workshops (like this group led by Silvana Vukadin-Hoitt starting in November). With this framework, in six weeks the network is connected and has a model to continue working together and a place to do so.

I've also been brainstorming the groups of people in my life I want to connect with more effectively. (You try it. Bet you can name three groups of people close to you that you want to see succeed.)

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My groups share a common thread.

We are peers and colleagues and friends and acquaintances -- and we are siloed in what we know, what we are trying to do,  how we do it, and with whom. We don't fully consider or know how to tap the resource we represent to each other.

That's what I'm proposing. A methodology to work in community on our own goals, with a stronger network as a result. A way we can all be cocreators of an effective network using the backbone of the social web. A way to ask for and get help and support for personal and professional challenges, on an on-going basis.

I see you.

You are people whose dreams I've been privy to, whose skills and talents I'm aware of, whose personal and professional pressures I know, whose untapped potential I recognize, and who I feel a commitment to helping put it all together to get where you want to go.

You're also people I would love to be better connected to, and who I'd like to connect better to fellow kindred spirits in my network. People you'd like to know. People who can help you and improve your life.

 

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Groups I'd like to be a servant leader to are:

1) people I've collaborated with professionally or been in peer work groups with, including writers and media pros and publishing world types.

Often coming out of traditional models and feeling the brunt of disruption, I understand your skepticism and why you are slow to adopt today's social web tools and ways of operating;

2) friends whose work and dreams I'm aware of but we've never really brought our full professional selves together to make things happen.

We can go beyond commiserating over coffee and silo-ing the personal and professional in our relationship;

3) people I have a history of interacting with intellectually in the long term, like fellow alumnae of my college;

4) acquaintances who ask me about what I do or how I do it, but don't imagine yourself doing it.

This would include my hairdresser who as an independent professional who moves from salon to salon could use the continuity and discoverability of an online portfolio. The young pilates instructor I met at the Wisdom 2.0 conference who could be establishing her practice with instruction videos online. The woman I met at a cocktail party recently who hadn't heard of local and online gatherings of people who share her cross-cultural experience;

e+H

5) people who have followed and appreciated my cultural work like Expat Harem the book and also the blog but don't see how it translates into GlobalNiche's social web training and online community building and personal brand building -- or why any of that is a way to help you live in the world the way you saw glimpses of in my cultural work.

People who haven't yet grasped that your cultural understandings, sensitivities, interests, experiences are assets and guidance you can use to live more fully with the help of social, mobile, and online tools and life. People who don’t yet see how your cultural understanding can help you on the internet, and in fact, give you an advantage online.

I see you, and I can envision what will emerge from our better connection. Don't wait for me to contact you. Reach out right now and let's get started.

Trip to Twitter

 http://www.nytimes.com/2013/10/24/technology/personaltech/twitter-illiterate-mastering-the-bcs.html?ref=business&_r=0Screen Shot 2013-10-24 at 1.57.48 PM

(http://www.huffingtonpost.com/2013/10/20/twitter-quitters-go-mainstream_n_4131459.html?utm_content=buffer63fb0&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer

 

People who have given up on Twitter cite a variety of reasons, from lack of friends on the service to difficulty understanding how to use it. Convincing ordinary people to think of Twitter as an indispensable part of their lives is key to the company's ability to attract advertisers and generate a profit.

 

Screen Shot 2013-10-27 at 9.33.41 AM

an able bridge goes both ways "@LadyBits: #Twitter's new media evangelist should actually use Twitter ~ @baznet dld.bz/cTeCt"

 

  1. @hjarche which is crazy since lists are user-curated interest paths & the company still can't figure out how to show ppl ways into twitter

  2. @hjarche twitter never understood what we wanted to do with DMs, never improved them. same with lists.

Being Hip Offline Doesn't Make You Hip Online

I have bad news for you.

Being a hip person offline doesn't mean you're suddenly hip online.

 

Same goes for being funny, deep, interesting or another quality you're known for and proudly own offline.

To be so in online spaces actually takes effort and awareness to build up your faculties on the web and with online tools for expression.

To be hip (etc, whatever!) online you'll have to interact in places appropriate for your qualities with a freshness and understanding that telegraphs your au courant nature, for instance. You'll have to display how on-trend you are from concept to execution. You have to prove it.

You can't just declare your qualities in your digital bio and assume because you've logged on you've automatically brought online everything you are offline. No, your work has just begun.

Our Grads Are Brand Advocates & Servant Leaders In Their Communities

Screen Shot 2013-09-30 at 10.37.41 AM Excited about a new chapter at GlobalNiche. One year after launching our program, we're equipping our graduates to build out their own communities.

In doing so, we're hitting a major, longterm milestone: GlobalNiche is an online platform to build community. We're equipping our graduates with the infrastructure and support you need to bring our continuity practice to your wider communities....to the very people in your lives you want to build something with.

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Once you have a handle on your own goals for an online presence and you've got some pieces in place, you can help the-people-you-want-to-be-connected-to get connected.

So proud to see the study group Silvana Vukadin-Hoitt is hosting in November for the creative, entrepreneurial and global nomad women in her world. (If this sounds like a work community for someone you know, pass it on!)

As Silvana writes,

"Increasing your online visibility at your own pace, creating a digital presence that looks, sounds and feels like you and that helps you meet your aims is key to the age we’re now living in. In theory, yes, we all want to belong to a productive group of people who understand us and our aims. In practice, it’s difficult to be accountable to your plans and to keep showing up for yourself and for others. What would it be like to have a practical foundation to further your current artistic endeavors?"

When it comes to the business of building an online presence to meet one's goals, you can imagine how the target moves and goals evolve.

 

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That's why, just like me and my cofounder Tara, our graduates see themselves as 'leading learners'.

That's something I heard Natalie Sisson of The Suitcase Entrepreneur describe this summer about her role in the Freedom Business movement. It's being the person who's just a couple steps ahead of the people you're making a path for.

You can show others in your life what you DO know, and you can work alongside them learning what you don't yet know.

What a GlobalNiche study group leader does is foster our culture of sharing, and collaboration, and experimentation on the social web, and doing big things in small steps.

 

Part of the GlobalNiche experience is practicing finding what you need by tapping into a network of people ahead of you on the path. Googling stuff to find out how people got answers to the same question you have today.

Our group leaders are also servant leaders. (Thanks to grad Shirley Rivera for bringing this concept to my attention!) Helping the people in your life develop and improve, using a non dogmatic system that you just so happened to find out about before others did.

...being a cocreator of your community by bringing practical, useful, transformative tools to help the group be effective.

Besides the infrastructure we set up for our grads (including access to the multimedia curriculum and material for several-times-a-week prompts, a branded G+ community for their study group, and all the back-end invoicing and payment structure ) we have also created a support community at G+ for study group leaders.

During September's two week training for grads considering leading a study group I believe I was the one who learned the most! Leading learners learn more.

My Advice To 40,000 Professional Services Pros On How to Make Your Digital Strategy Sustainable

Thrilled to contribute my perspective to this month's "Ask The Expert" column on how to combat digital overwhelm in the business-to-business (B2B) space. Screen Shot 2013-10-11 at 2.45.34 PM

I answer this question from the community of executives and services professionals:

"I’m mentally exhausted from my social media responsibilities. What can I do differently with my digital strategy to make it more sustainable? Automation? Passing it to the intern?"

As you can imagine my approach and method for sustainability hinges on making your engagement with your online social networks one that nourishes you rather than depletes you.

Your network should delight and challenge you; bring you fresh insights and curated news you can use; it should activate you and engage you.

Once you start receiving true value from your network by curating your connections, you’ll have a better sense of how to provide value in return.

As your online communities begin to sustain you, participating in them will become sustainable.

 

Thanks to my fellow editorial pro Meryl Evans (who I met on Twitter many years ago!) for the invitation to share my perspective with the 40,000 subscribers of this 11-year-old newsletter for consultants, lawyers, accountants, architects, and other professional services professionals.

Women Have To Reinvent Ourselves & Our Careers, We're Lifetime Learners With Fundamentally Different Outcomes: Sallie Krawcheck, Owner Of 85 Broads

Screen Shot 2013-10-27 at 8.22.10 PMPleased to meet Sallie Krawcheck at her fireside chat at Fenwick & West for the San Francisco branch of 85 Broads (a network of 30,000 trailblazing women in 130 countries) thanks to my friend, colleague and investor member in London Shefaly Yogendra. The feisty Southern Krawcheck -- once called "the most powerful woman on Wall Street" -- recently bought 85 Broads and came to talk to us about what the global network of pro women needs. She told us surveys showed that some members want financial advice, mentors and reverse mentors, while others want to invest in women.

Takeaways from Sallie's far-ranging interview with Shamini Dhana, president of the SF Branch of 85 Broads, included:

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  • Coming out of banking crisis it seems they've double-downed on white middle aged males
  • If you aren't on social media, research shows you look older & less tech savvy
  • Her first news of day comes from Twitter, it's a way to talk to the world
  • There's no career fairy godmother -- it's down to networking and sponsorship
  • Women have to reinvent ourselves, piecing together careers. We're lifelong learners w/fundamentally different outcomes
  • It's economically viable for women to start a biz today using tech & entrepreneurialismScreen Shot 2013-10-27 at 8.16.43 PM
  • Diverse teams outperform more capable teams
  • Women outperform men without home runs and less flameouts
  • Choose a job in your 20s you think you can do in your 30s
  • #1 rule of business success is networking (that means loose connections and you need a ton of them)

Local members I met at the event include (listed by their Twitter handles) executive coach @Barbara Mark; Barbara Kamm, President of the Technology Credit Union@TechCu; Emily Hall @OGemilyhall, president of the Olive Grove which partners philanthropists, entrepreneurs and nonprofit leaders;  futurist, future of work visionary and woman after my own heart @ayeletb; user experience expert @MicheleMarut; advisor to the Turkish Prime Ministry's Investment & Promotion Agency Olivia Curran; and Sydney Alfonso, founder of @Etkie_Official, a venture to support women artisans around the world.

What Happens When You Connect Without Meaning

Screen Shot 2013-11-07 at 10.16.30 AM Culture hacker and 'social alchemist' Seb Paquet noted this phenomenon: in an explosion of connection, too few of us have found any belonging.

I believe that's exactly what happens when we connect without meaning.

Mashable Lifestyle Features My Social Media Advice To College Students Applying To Grad School

Screen Shot 2013-09-27 at 12.47.35 PMThanks Mashable Lifestyle -- part of the Mashable news site for the connected generation, one of the largest blogs on the Internet-- for featuring my social media advice to college students in your new weekly Twitter chat on the digital life! Screen Shot 2013-09-27 at 12.52.26 PM

Other guidance for college students applying I shared during the live tweeted #mashadvice column this week:

 

  • demo via social media (activities, blogs, commentary) strengths you'd include in your application
  • besides showing interest in a topic via social, also show *engagement* (what you DO about it)
  • Twitter, LI, any service: what's findable should reflect you/path you're on, match up w/what you present in applications
  • think about using Pinterest to create portfolios of your work (actual, or imagined-future), curate your vision
  • photos can be used as complement: to create atmosphere, demo aesthetic, show history

Fast Company On Creative Career Reinvention For GenY & Boomers Through Social Media Savvy & Storytelling, Sounds Like The GlobalNiche Recipe

Screen Shot 2013-09-19 at 12.46.31 PMLoved to see this "Second-Act-Career Success Stories" article in Fast Company today by Lydia Dishman, focusing on non-digital-natives who have been using digital tools and social techniques to dynamically reinvent themselves.

They're not at a disadvantage because they're non-native digital beings. In fact, as these examples show -- we digital immigrants have more to work with for our online transformation.

 

The second-act career successes Dishman writes about sound very much like GlobalNiche recipes. It's what we've been pioneering in our own lives, creating training and showing others how to enact.  For instance:

Reframing your experiences for value

  • using your previously produced content/material to reach goals you set today

Embracing the power of the social web to grow

  • to find communities of mentors, peers, employers, clients, and customers, as well as to rapidly educate yourself in leading edge business techniques

Dishman also notes that 94% of recruiters are using or plan to use social media to find candidates and 78% of them already have placed people they found online. That only underscores my point here about the need for career counseling and training personnel to meet rising expectations....wonder what the percentage of trainers for mid career counseling are embracing these new realities.

Want To Land A High Paying Job? The Go-To People In Your Network May Be Lowering Your Chances

Do you have more women than men friends at work? How about in the communities where you spend your free time?

All that women power could be hurting your chances when you’re looking for a job.

 

It doesn’t matter if you’re a man or a woman -- if you’re relying on your social network to help you find work and your contacts are mostly female, research from Stanford University shows your odds are weaker.

Why?

It’s not because your girlfriends won’t help you.

They will, to the best of their ability. If you’re a woman, they’ll try even more than they’d assist a man. In fact, if you’re a woman, you probably consider the sisterhood your go-to team.

“Women are four times more likely to ask for help from a female contact,” says sociologist Lindsey Trimble, in this post by post-doc Christin Munsch at The Clayman Institute for Gender Research.

Yet, if you want to expand your career opportunities, there’s a reason to start networking with more men.

It has to do with access and resources.

Your women friends can’t help you find a job they don’t know about, and they can’t hook you up with resources they don’t have.

For instance, how many of your female contacts are in high-paying positions of authority and power? It’s no secret women have been shut out of the sweeter employment situations due to gender and wage discrimination. Add to that a tendency women have to get corralled into particular occupations.

Women also may not be able to draw on same kind of the influential networks men have.

It gets worse. A woman’s referral seems to convert less often.

When you act on a job lead from a woman, Trimble’s recent study shows your chances of actually landing the position are lower.

Of 600 people Trimble surveyed in Washington State, all the job seekers  -- men AND women -- were most likely to receive an offer when they networked with a man.

Trimble is a member of The Clayman Institute’s working group on Redesigning and Redefining Work.

 

Mapping My LinkedIn Network

Screen Shot 2013-09-16 at 4.41.07 PM My network has a new branch since I last did this network map in March 2013. That maroon group on the lower lefthand side is from PJ Van Hulle's 90-day list-building challenge, Listapalooza.

The blue are Turkey and Expat Harem-related. The green are Turkish diaspora. The pink is Bryn Mawr College, the orange is social media and online marketing pros, and professional coaches. The bronze is NYC, SF, writing and travel peers. The yellow at center is Silicon Valley, startups and the VC world, while the light blue is the TED community.

Click on the image to see a larger version. Here's where to get your own.

Is Marketing Yourself As A Brand Right For Your Career?

Screen Shot 2013-09-09 at 3.36.20 PM"Personal branding is the practice of people marketing themselves and their careers as brands. Is this right for your career?" asks 85 Broads, the high-powered global women’s network, on its Facebook page today. My answer:

It seems like the question should be "what possible reason could you have for not being a distinct, knowable, findable professional entity?"

 

Social media strategist Tara Hunt replied too, and said "I owe the lion's share of my career success to personal branding", despite struggling with the term and being criticized for her self-promotion.

I think Tara Hunt's right that personal branding is a loaded term and the act of it doesn't come easily for women, nor does becoming visible always bring positive attention for women.

But none of that makes it less a valuable, meaningful, self-actualizing way to operate.

Online Self-Loathing & Surveillance

Screen Shot 2013-09-08 at 1.41.41 PM Personal branding online sure gets a bad rap, like this New Yorker post by Tony Tulathimutte, which warns us "You Are What You Tweet".

He's talking about the self-loathing variety of personal branding online -- heavy on the self-censorship with no mention of integrating what matters to you with the vulnerability that actually connects us as people,  both concepts we emphasize at GlobalNiche.

Tulathimutte concludes, "The more immediate threat may be the surrender of private identity: to perfect the total image of an impressive life, we prune off the parts of ourselves that can’t, won’t, or shouldn’t be seen."

Meanwhile, The Guardian writes about the psychological effects of surveillance. Research shows being surveilled fosters distrust, conformity and mediocrity.

I can't help noticing that the most deleterious effects of being watched seem to track with the defensive, inauthentic personal branding approach Tulathimutte writes about. As if when we reveal ourselves voluntarily we're avoiding actually being seen.

"Science can lay claim to a wealth of empirical evidence on the psychological effects of surveillance...indiscriminate intelligence-gathering presents a grave risk to our mental health, productivity, social cohesion, and ultimately our future."

That's serious business not to be taken lightly.

But do we have to approach the online presence we build as if we are being watched against our will? As if all we aim to communicate is 'successful' conformity (which is of course mediocre and gives the rest of us nothing to connect to).

Can we make being seen (when we choose it, that is) a path to our own resilience?

+++

Sarah Kendzior makes a related point in Al Jazeera September 9, "The danger of data: Not the information, but the interpretation".

She writes: "Our online self-expression - selective and self-censored, complicated and contrived - is being mistaken for the summation of our being. The great existential fear is no longer not knowing who we are. It is not getting the chance to find out." 

The Bellyflops of Social Media Mismanagement

On the precipice of war, overreaching false cosmopolitanism continues. Plus, parents plan for unsustainable digital abstinence.

 

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The overreaching false cosmopolitanism continues. Read my sadly-still-fresh take here.

Today the Kenneth Cole Twitter account tweeted something thoughtless about "Boots on the ground" or not, don't forget about sandals and loafers.

Nope.

Boots on the ground are soldiers going to war  possibly to be maimed or killed, and to wreak havoc on the lives of others. The precipice of war is not an opportunity to remind people you make loafers.

 

Feels like deja vu for Cole. Because it is. The brand flopped just like this in 2011.

At that time I made the connection between global mishaps of high profile brands and the false cosmopolitanism we’re all suffering

There was Groupon’s SuperBowl ad fiasco, when the company attempted to mix consumerism with sensitive political, environmental, cultural, economic and social issues, and the Kenneth Cole Twitter debacle which appeared to make light of unrest in Cairo.

In 2010, I wrote about earlier instances of the phenomenon of false cosmopolitanism, inspired by Ethan Zuckerman and Jen Stefanotti's work on the topic.

We've got a culture problem on our hands. Access to the worldwide web makes us imagine we’re global thinkers. But we’re not. Not even close.

In order to truly be global thinkers, we’d have to be xenophiles, actively and constantly bridging cultures, immersed and knowledgeable about multiple worlds.

 

Most people hang out in “like-minded microcosms” and when we cross a boundary online the new light shed on everyone’s prejudices and assumptions can take us by surprise.

This “xeno-confusion” is happening more often in the virtual realm, with higher and higher stakes.

Today’s other big story of social media mismanagement has been swiftly answered by Alexandra Samuel of Love Your Life Online. It falls into the category of unsustainable digital abstinence to solve problems that may crop up in the future.

"Don't be scared to Facebook your kids," she responds to Amy Webb's piece at Slate "We Post Nothing About Our Daughter Online."

Samuel writes: "Parenthood is such a central experience that there’s no way to cut it out of your online life without profoundly compromising your own ability to have authentic, meaningful connections online."

That’s exactly right. Plus, digital abstinence doesn’t prepare you for the world your child will grow up in.

How are you preparing yourself for a wider world?

If No One In Your Industry Thinks Online Presence Is Important, Could That Be Your Competitive Advantage?

If people in your particular career field or industry don't 'do' meaningful/extensive/basic social media do you think you might make it your competitive advantage?

If no, why not?

I ask because I've been adding to the GlobalNiche homepage the reasons people don't invest in their online presence, and that's one I hear from a lot of people. The people around them aren't doing it.

Something to consider: you might be mistaken about this perception that no one else in your life is doing it. If you're not online in expansive ways you probably aren't in a position to gauge if other people are.

Do any of these reasons sound familiar to you?

  • DON'T KNOW WHERE TO START
  • NOTHING OF INTEREST OUT THERE FOR ME
  • I'M HESITANT TO BECOME VISIBLE
  • DON'T WANT TO BE EGOTISTICAL & TALK ABOUT MYSELF
  • NO CONNECTION BETWEEN WHAT I DO ONLINE & EFFECTS OFFLINE
  • MY OPPORTUNITIES COME FROM CONNECTIONS I ALREADY HAVE
  • I'M CONFUSED ABOUT OWNING MY ONLINE PRESENCE
  • CAN'T AFFORD TO MAKE MISTAKES ONLINE 
  • I'M NOT A CREATIVE/TECHY/SOCIAL PERSON
  • DON'T WANT TO BLOG OR JOIN A BUNCH OF SITES
  • JUST USE SOCIAL MEDIA FOR ENTERTAINMENT
  • MY CONTACTS ALREADY KNOW ALL ABOUT ME
  • TOO EARLY OR LATE IN MY CAREER OR LIFE TO GET STARTED
  • FEEL THE NEED TO BE ONLINE *LESS* NOT *MORE*
  • IT'S JUST ONE MORE THING TO DO
  • I'M NOT ACCOMPLISHED ENOUGH TO GO PUBLIC
  • WAITING TO BE PUBLISHED/DISCOVERED/HIRED/INVITED
  • PLAN TO DO IT RIGHT WHEN I NEED IT
  • CAN'T RISK HAVING MY WORK STOLEN
  • TAKES AWAY TIME FROM MY WORK/FAMILY/RELAXATION
  • MY CUSTOMERS/FRIENDS/COLLEAGUES AREN'T ON WEB
  • DON'T KNOW IF I HAVE ASSETS NOR HOW TO USE THEM ONLINE
  • UNCLEAR ABOUT MY SERIOUS PURPOSE ONLINE 
  • DON'T WANT TO MIX MY WORK & PRIVATE LIFE
  • DON'T WANT TO ANNOY MY CONTACTS BY POSTING A LOT
  • NO ONE AROUND ME IS DOING IT
  • ADVISED TO WAIT UNTIL VALUE OF SOCIAL MEDIA IS FIGURED OUT
  • NO ONE IN MY INDUSTRY THINKS IT'S IMPORTANT
  • CAN'T MANAGE IT ALL BY MYSELF

Consider getting started anyway.

Takeaway from PJ Van Hulle's 90-Day List Building Challenge

The take aways from PJ Van Hulle's 90-day Listapalooza list-building challenge amount to: Be the Leader of Your Own Movement with clear brand marketing, your signature system and people who are already in motion

1. We are moving from the Information Age into the Transformation Age.

2. Some people are immovable and aren't going to budge, no matter what. Some can make a change with lots of encouragement. And some are all ready to go. When you bring people who are moving through your signature system, you have a movement!

3. Brand marketing focus. "You can help everyone with your work, but you can't market to everyone."

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