If No One In Your Industry Thinks Online Presence Is Important, Could That Be Your Competitive Advantage?

If people in your particular career field or industry don't 'do' meaningful/extensive/basic social media do you think you might make it your competitive advantage?

If no, why not?

I ask because I've been adding to the GlobalNiche homepage the reasons people don't invest in their online presence, and that's one I hear from a lot of people. The people around them aren't doing it.

Something to consider: you might be mistaken about this perception that no one else in your life is doing it. If you're not online in expansive ways you probably aren't in a position to gauge if other people are.

Do any of these reasons sound familiar to you?

  • DON'T KNOW WHERE TO START
  • NOTHING OF INTEREST OUT THERE FOR ME
  • I'M HESITANT TO BECOME VISIBLE
  • DON'T WANT TO BE EGOTISTICAL & TALK ABOUT MYSELF
  • NO CONNECTION BETWEEN WHAT I DO ONLINE & EFFECTS OFFLINE
  • MY OPPORTUNITIES COME FROM CONNECTIONS I ALREADY HAVE
  • I'M CONFUSED ABOUT OWNING MY ONLINE PRESENCE
  • CAN'T AFFORD TO MAKE MISTAKES ONLINE 
  • I'M NOT A CREATIVE/TECHY/SOCIAL PERSON
  • DON'T WANT TO BLOG OR JOIN A BUNCH OF SITES
  • JUST USE SOCIAL MEDIA FOR ENTERTAINMENT
  • MY CONTACTS ALREADY KNOW ALL ABOUT ME
  • TOO EARLY OR LATE IN MY CAREER OR LIFE TO GET STARTED
  • FEEL THE NEED TO BE ONLINE *LESS* NOT *MORE*
  • IT'S JUST ONE MORE THING TO DO
  • I'M NOT ACCOMPLISHED ENOUGH TO GO PUBLIC
  • WAITING TO BE PUBLISHED/DISCOVERED/HIRED/INVITED
  • PLAN TO DO IT RIGHT WHEN I NEED IT
  • CAN'T RISK HAVING MY WORK STOLEN
  • TAKES AWAY TIME FROM MY WORK/FAMILY/RELAXATION
  • MY CUSTOMERS/FRIENDS/COLLEAGUES AREN'T ON WEB
  • DON'T KNOW IF I HAVE ASSETS NOR HOW TO USE THEM ONLINE
  • UNCLEAR ABOUT MY SERIOUS PURPOSE ONLINE 
  • DON'T WANT TO MIX MY WORK & PRIVATE LIFE
  • DON'T WANT TO ANNOY MY CONTACTS BY POSTING A LOT
  • NO ONE AROUND ME IS DOING IT
  • ADVISED TO WAIT UNTIL VALUE OF SOCIAL MEDIA IS FIGURED OUT
  • NO ONE IN MY INDUSTRY THINKS IT'S IMPORTANT
  • CAN'T MANAGE IT ALL BY MYSELF

Consider getting started anyway.