Ezra Klein

Another Storytelling Venture Sheds Old Media Constraints For 21st Century Creativity & Context

Screen Shot 2014-01-26 at 4.09.26 PMBlogger and columnist Ezra Klein (formerly of the Washington Post) just announced in The Verge his new news venture "Project X" at Vox Media. It aims to address the question: "why hasn't the Internet made the news better at delivering crucial context alongside new information?" "New information is not always — and perhaps not even usually — the most important information for understanding a topic," Klein writes in The Verge. That's the way news has functioned in the past, often due to space restrictions. "The web has no such limits. There's space to tell people both what happened today and what happened that led to today."

As a 21st century content creator with an old media background, I'm familiar both with the restrictions Project X's founders (including Melissa Bell and Matthew Yglesias ) have been bristling under and the avenues they want to pursue.

News is a natural field for building a rich new ecosystem of information around content.


For the past decade I've been committed to doing on a personal scale what Project X aims to do for news: Plumbing the content of deep interests and creating transmedia stories that can live and grow online.

Our time is coming!

Media Empire Building For Women, What We Can Use Our Platform For & Why We Need To

Screen Shot 2013-11-07 at 7.43.06 AMRegarding an on-going kerfuffle in an area I follow pretty closely (media & journalism plus gender disparities in those fields), this post by magazine editor and journalist Ann Friedman on media empire building has a lot of lessons in it for those of us building platforms and what we can use them for, and why we need to.

We need them for leverage, if we're thinking bigger or one day will. We need them as evidence. If we're women, many of whom are relegated to supporting roles in our fields, we need our own platforms to grow strong as marquee figures.

"I’m doing pretty well at building a following for my work that’s mine alone, not reliant on the individual outlets I write for. But I’ve never approached a publisher or editor-in-chief to ask for my own vertical, or the funding to create my own mini-empire."

When she decides to pitch a funder to finance her own media empire, Friedman writes, "There will be footnotes about my own Twitter following and the number of newsletter subscribers I have and my proven ability to cultivate a strong editorial voice."