Regarding an on-going kerfuffle in an area I follow pretty closely (media & journalism plus gender disparities in those fields), this post by magazine editor and journalist Ann Friedman on media empire building has a lot of lessons in it for those of us building platforms and what we can use them for, and why we need to.
We need them for leverage, if we're thinking bigger or one day will. We need them as evidence. If we're women, many of whom are relegated to supporting roles in our fields, we need our own platforms to grow strong as marquee figures.
"I’m doing pretty well at building a following for my work that’s mine alone, not reliant on the individual outlets I write for. But I’ve never approached a publisher or editor-in-chief to ask for my own vertical, or the funding to create my own mini-empire."
When she decides to pitch a funder to finance her own media empire, Friedman writes, "There will be footnotes about my own Twitter following and the number of newsletter subscribers I have and my proven ability to cultivate a strong editorial voice."