Marketing that makes you feel senile

What comes after FOMO? YAMO: you already missed out.

Email cold outreach these days (like all those insurance robocalls) makes you think YOU missed something -- you have to keep reading because you're already lost.

They start in the middle of a sentence, or refer to people who are not cc'ed and you've never heard of, they call it a 'follow up' to 'an invite' you never got, and say it's such a pleasure to connect with you, as if you already connected.

It's hard out there, I get it, but this is gaslighting.

Anastasia Ashman

Advisor to investors, startups, & accelerators in early growth, scaling, product strategy, community building, operations. Global media executive with experience in NYC tech journalism, publishing & Hollywood entertainment.

Previous
Previous

The Future of Work 2023

Next
Next

We're not 'learning' pandemic life well or fast enough