Marketing that makes you feel senile

Jan 19

What comes after FOMO? YAMO: you already missed out.

Email cold outreach these days (like all those insurance robocalls) makes you think YOU missed something -- you have to keep reading because you're already lost.

They start in the middle of a sentence, or refer to people who are not cc'ed and you've never heard of, they call it a 'follow up' to 'an invite' you never got, and say it's such a pleasure to connect with you, as if you already connected.

It's hard out there, I get it, but this is gaslighting.

Screen Shot 2022-01-19 at 1.45.14 PM.png

Screen Shot 2022-01-19 at 1.45.39 PM.png

Screen Shot 2022-01-19 at 1.45.51 PM.png

Anastasia Ashman

Anastasia Ashman has built a portfolio career across publishing, entertainment, technology, entrepreneurship and civic life in four countries. She now writes, researches, works on neighborhood readiness, and is developing the narrative nonfiction project Family of Mine.

Marketing that makes you feel senile

The Future of Work 2023

We're not 'learning' pandemic life well or fast enough