Women's Startup Lab

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Tending Relationships In The Technological Age: Multiminding

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My worlds colliding -- no, integrating! -- at Estee Solomon Gray's Mmindding Symposium on what she calls agile attention management. It's a movement toward our reality as relational beings, supported by the technologies of today. We can do this. We want to do this. We are doing this. The talks were by academics who study things like proxemics and chronemics. The audience was filled with people who are carving out lives and work in just this post-industrial age reality. We're returning to our natural rhythms.

Pictured and not pictured, friends and colleagues and acquaintances from GlobalNiche, future of work thinkers, expat entrepreneurs, TEDxBayArea, Wisdom 2.o conference, Exceptional Women in Publishing, Bryn Mawr College alumnae, Women's Startup Lab.

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Held at Rodan-Fields HQ, pictured: Leslie Forman, Pamela Day, Karen Jaw-Madson, Tanya Monsef Bunger, Maria Judice, Monika Ashman, Shirley Rivera. Also seen at this afternoon of theory and practice of "multi minding", relational thinking and acting for a qualitative life: journalist Liza Dowd, Kevin Marks, creativity expert Austin Hill Shaw, Bonita Banducci, Minda Aguhob of Peak Foqus, salonista Betsy Burroughs.

 

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Workshop For Startup Founders: Build A Powerful Network With Social Media

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Video Director Amit Raikar's GlobalNiche Interviews

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"It's a community about possibility. I'd like to see this become a life philosophy." ~ Tiny Habits coach and environmental engineer Shirley Rivera

Screen Shot 2014-07-24 at 6.33.02 PM Just saw the rough cut of director Amit Raikar's video about the GlobalNiche movement shot this spring. Such great questions, and so many distinctive perspectives to fill in the mosaic of what GlobalNiche is, what it means, where it's going, how it works in our lives. I can't wait to be able to share it more widely! Screen Shot 2014-07-24 at 6.18.54 PM Here are some stills from the video (Shirley Rivera, Tanya Monsef Bunger, Loreen Huddleston, Bertita Graebner, me, and Evelyne Michaut), and a few juicy quotes. More to come...Thanks everyone, and Amit and crew for the wonderful work.Screen Shot 2014-07-24 at 6.31.34 PM Screen Shot 2014-07-24 at 6.32.27 PM Screen Shot 2014-07-24 at 6.18.13 PM

"This allows me to build the platform to be very consistently me in the world." ~ transpersonal psychologist and life transitions coach Bertita Graebner

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Your Entrepreneurship Goals Are Your Online Presence Goals

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Your entrepreneurship goals are your online presence goals and community is how you get things done.

These are the slides from last month's workshop for startup founders that Tanya Monsef Bunger and I conducted at the Women's Startup Lab in Menlo Park.

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Founders Have Vision & Goals, Need Community To Get Things Done

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Screen Shot 2014-06-03 at 2.21.34 PM Screen Shot 2014-06-01 at 2.30.20 PMClick here for the slideshow. Last month we had a great day at the Women's Startup Lab in Menlo Park, workshopping online community building for founders. (See details here.) The questions these entrepreneurs asked got us off to a good start:

  • "How do I reach people I don't know?"
  • "Which tool can I use to bring together two communities and get them communicating?"
  • "My community lives on Twitter but what if my end users are on Facebook?"
  • "How do I combine my posts in two different languages?"
  • "How do I maximize social networks to grow community, and where I do find the time for content creation?"

It was wonderful to meet and get a peek into the businesses of founders Dedra Chamberlin (Cirrus Identity, for social identity management in the higher education space), Cynthia Litchi (she's launching Tejul, a social learning site for Latin American female artisans to teach each other), and Vicky Zhang of Fledgg (a company to connect young entrepreneurs and mentors globally).

Screen Shot 2014-06-01 at 3.20.34 PM Cultural and personal sensitivity issues we covered in this workshop included how to strike a balance between one's CEO presence and personal presence online since "it's risky!" We also talked about optimizing your profiles at all the social media services and sites you're a member of. Cynthia Litchi mentioned that in Mexico, where she's from, professionals don't use LinkedIn because of security issues -- so if you want to connect with Mexican pro counterparts online, more closed settings are where you're going to find them. Thanks to Tanya Monsef Bunger, a coach at the Women's Startup Lab, for coleading this workshop and Ari Horie and everyone at the Innovation Lab for hosting.

I want to do more workshops with entrepreneurs about how they can use social media, online presence building, content creation, curation and content marketing and personal branding to grow community...

because entrepreneurs come to the table uniquely prepared to use their online presence to meet their goals.

They have a huge vision, they have distinct goals, they have content, they have a platform of some kind. And they are driven to make the most of their resources. And that's exactly what they need to combine in order to connect with their peers, their customers, mentors, advisors, investors.

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Speaking At The Innovation Lab For Silicon Valley Startup Founders

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Screen Shot 2014-04-27 at 6.49.59 PMLooking forward to speaking about social media for entrepreneurs along with Tanya Monsef Bunger at the Women's Startup Lab's Innovation Lab on May 13th. Innovation Lab is an intensive and interactive learning lab for startup founders "to develop the skills and competencies needed to be effective leaders/founders."

Screen Shot 2014-04-27 at 8.26.08 PMTanya and I will be leading a 3 hour workshop in the ‘Grow your Startup’ section of the lab.

 

To complement six other ’how to’ subjects offered in this series, such as essential sales techniques to close deals, lean marketing strategy, lean startup training, UI/UX design, IP Strategy and Valuation/Financial modeling, we will be instructing the group on using social media to build an online community.

Tanya is my GlobalNiche team member, and for the past year has been a business coach at the Women's Startup Lab founded by Allison Chapman and Ari Horie, who's pictured below.

 

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2014 Marks 2 Years Of Offering The GlobalNiche Program: An Update & Shifting Of Gears

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An update from me, my GlobalNiche cofounder Tara Agacayak, and our team member Tanya Monsef Bunger. 

Today over 3000 are taking the course, with 13 study group leaders working to bring the program to their own communities of artisans, expats, servant leaders, writers and academics, and women entrepreneurs.

Screen Shot 2014-02-10 at 10.36.28 AMIt’s been a privilege and a pleasure to have worked full time on this endeavor for the past 24 months.Today we’re excited to share what we’ve achieved -- as well as how we’re shifting gears.

Back in 2009, we envisioned a professional alliance of people connected online sharing ideas and supporting each other’s work.

 

We began speaking to groups about how to use social media to develop professionally by building an online web platform. We conducted on and offline seminars and workshops, masterminds and community-building programs.

By committing to work in community, we evolved the GlobalNiche program as an easy, systematic, iterative way to build a platform for opportunity to happen. We realize that our individual platforms open us up to opportunity -- not by magic, but by connecting us with our global community via the social web.

In the past two years, we’ve won an award for our global community-building methodology, hosted 20+ live web conversations with emerging thought leaders on cutting edge GlobalNiche issues, designed, created and delivered email tutorials, program pilots, a self-study workbook, a high-touch 6-week coaching program, on-demand multimedia programs, 2 online study groups, a peer study group training, supported 3 peer study groups with more on the calendar and published a Kindle handbook. We’ve also provided our platform building tutorial to the Global Tech Women conference, become a LeanIn platform partner, spoken at numerous events and broadened the GlobalNiche network to include women leaders, content creators, social business people and entrepreneurs everywhere. We’re proud to have contributed to, participated in, and added GlobalNiche’s definition and practice to these global life/work movements:

  • every-day entrepreneurial thinking and acting, creative entrepreneurship as a solution for everyone
  • location independence and lifestyle design in populations beyond expats, travelers and life hackers
  • recognition of the importance of digital identity, personal branding, digital footprints and online social networking for personal and professional development
  • re-envisioning the future of work with online collaboration and co-creation
  • the adoption of global communication best practices
  • the tidal wave of online content marketing
  • the rise of the transformational consumer and transformational online communities

Working on GlobalNiche educated us in what it takes to build a business. We’ve gained a new appreciation for what we know, as well as identified gaps in our own knowledge, skills, abilities and experience.

Our early stage founder experience took us into the startup world. We opened and maintained profiles at accelerator and incubator application platforms like Gust.com, Angel.co, and F6s.  We attended founder events, applied to accelerators, got VC training for elevator pitches, learned the investment landscape. We learned about the role of mentors, advisors, and equity positions.

We tried our hand at investor presentations, worked toward that elusive thing called “product-market fit”, learned about choosing vendors, designed logos and website look & feel, investigated shopping cart and affiliate network solutions until we ran screaming in the other direction.

We worked on what seems like a lifetime about brand messaging - writing taglines and elevator pitches on a weekly basis (and still not there yet).

We discovered what it means to be a globally distributed team managing a variety of time zones, test driving collaboration software.

Looking back on all that we’ve achieved and learned, we realize that we’ve reached our 2009 goal of building an online global support alliance. More than that, we developed a curriculum that teaches people the skills they need to do this for themselves.

Now we’re turning the method over -- to you, and to your communities, and to people far beyond those in our current networks -- to let it grow.

2014’s shift toward a community-based movement not only makes the method available to more people but it also allows the founding team to focus on applying what we’ve learned, what we built, and the skills we developed on new projects and in ever wider communities. This is the next chapter for GlobalNiche thinking and methodology. Screen Shot 2014-01-20 at 5.03.33 PM Tara is leaving her position with GlobalNiche. She is putting her strategy and analytical skills to work doing market research for a London-based company and she has been contracted as project manager on an upcoming socio-cultural book about Turkey.

Anastasia continues to lead the GlobalNiche movement by holding the vision and on-going operations. She has taken a community-building position in a new social storytelling startup being incubated at RocketSpace in San Francisco. As a speaker and consultant, this spring she’ll be talking about platform at the Exceptional Women In Publishing conference, and leading a workshop with Tanya about the GlobalNiche Method at Women’s Startup Lab.

Tanya is continuing business development related to the GlobalNiche movement. She is working with female founders/entrepreneurs in Silicon Valley to accelerate their businesses and has also accepted a professorship at Santa Clara University where she’s exploring opportunities to use the GlobalNiche curriculum. She will act as director of the Global Fellows program.

As we shift gears, we’re grateful and proud of what we’ve created together, how the GlobalNiche movement continues to support our growth through the principles we’ve established in the program and using social technology.

And as ever, we appreciate being on this journey with you.

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