I've been thinking about magic. Even though I'm reading Joan Didion's memoir about the year she spent pondering how she might reverse her husband's death, I don't mean that kind of magical thinking. I'm talking about context. In its absence, everything looks like magic.

David Blaine's TEDmed talk reveals the training behind the endurance-artist's 17-minute feat of holding his breath under water. Rather than illusion, the magician relied on science.

"What will the world be like 10 years from now?" asks the Shorty Awards interview. (I'm honored to be nominated this month for producing 140-character, real-time content). I'm afraid the future will be divided: digital-natives and -immigrants on one side, and the other group mystified how we know so much.

In much the same way, philosophies about our interconnectedness will also separate us. Look at the release of marketer Seth "tribes" Godin's latest book this week. Among a hundred positive ones by people who donated to the Acumen Fund to receive advance copies -- resulting in a slew of pre-publication synergistic footwork among his tribe -- the top critical review on Linchpin's first day suggests the Amazon review system has been gamed. Shillery.

When we invest in research and relationships (with online alliances even more invisible to the unconnected) our results can seem like wizardry.

Which magic are you going to think more about?