Masterminding How To Deal With Social Media Anxiety
Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). These are my thoughts on a session dealing with social media anxiety.
Successful social media use is ALL ABOUT THE FILTERS. Definitely a good topic for a mastermind because the solutions presented this week have the potential to revolutionize your experience with social media and that is major.
My first thought is *use automating tools* so you can stock your feeds at your convenience, decide when the info goes out and where to, and you don't have to visit the sites to post. Much less overwhelm. I use SOCIAL OOMPH for my twitterfeed. It's free, and dead simple. (I also post extemporaneously, but for purposes of this response on automation, that doesn't matter.) Social Oomph allows me to enter as many posts as I want, choose the time and date. Hashtags. Only thing I can't do is post the same tweet twice or "@" replies. You use Networked Blogs at Facebook, I see, great. Email mailing providers also let you post a link to FB and Twitter. You can hook up LinkedIn to Twitter to post at LI your Tweets. For Twitter if you try a third party app like HootSuite or Seesmic or Tweetdeck you can break your subscriptions into categories and only peruse one category at a time. "Friends", "Photographers". "China." That might help you dip a toe in.
Also, you can create a category based on a search term so you can easily respond to tweets on your favorite topics without having to wade through lots of material. So, my first advice is USE SOME FORM OF AUTOMATION on each platform and alternate it with spontaneous contributions, reactions to others, replies. (There is such a thing as overdoing it, and obviously not being present which makes people feel they are being pushed at by a machine.) On the Twitter site itself you can use "Lists" to group your subscriptions and only peruse what one list is tweeting. Personally I have used lists to expand who I follow without making my main stream 10,000 people strong! Here is a good list of "power twitter tips" from Chris Brogan "in five categories: intent, technical, business, integrated usage, and off-twitter. Here's a post about "How to overcome the concern that social media is a time suck" with tips on strategic following and here's a personal branding checklist for Twitter usage. Someone here mentioned to weed out tweeters who 'don't say thanks'. To me, I'd rather not read tweets solely thanking people -- empty tweets that say "thanks for the RT!" are a last case scenario. Sometimes I do it when I'm falling behind, but it's of little value.
A way to better thank someone is to look thru their stream and RT or react to something of theirs. To engage with them, then it's not about keeping score, but the fact that it becomes natural to be involved with them.
You might like this latest post from TRIBAL WRITER's Justine Musk about building an author platform with social media (whether you're an 'author' or not). She writes that the path comes partly from 'strategy' and partly from following your instinct. Figuring out why you're driven to write (or whatever else creative thing you're doing) and sharing that "inkling, which will lead to other inklings, which lead the way. You'll promote your own work while you're at it." Musk also she talks about how your blog is your hub, and all these other sites are spokes where you meet your network. "And those different platforms require different forms of content. But you can take your big content – long blog entries, or ebooks or whitepapers — and break it into smaller chunks and bites and tweets. You can take your small content and explode it into something more in-depth. You can transcribe your podcasts and post on your blog; you can tweet cool quotes from your video interviews; you get the idea. Your content feeds your content feeds your content." In a recent Third Tribe seminar Sonia Simone interviewed Naomi Dunsford who said "scare off the people who aren't interested". That could be by your topic alone, your attention to detail, your tone, your seriousness or flippancy, whatever. But basically, you need your people to gather, and how will they know if they're you're people if you're holding back and trying to please everyone? You mentioned not wanting to break down your blog posts. Here's a list of 40 things you can tweet that aren't derived from your blog postings. Good ideas, show the depth of experience and expertise you can demonstrate.
If You Follow People Who Use Twitter Well, You'll Be Wowed
My comments in A Small World (a private international travel and lifestyle community) thread about Twitter: Best practices on Twitter seem to be 1) post items of value 2) grow your network organically -- no schemes, no mass following whoever 3) engage with others and react to the material they share. (Be selective and honest about your interests.)
Use Tweetdeck or Seesmic to better organize the feeds you subscribe to, group them meaningfully, and actually build a series of networks that relate to who you are, where you are, what you do, what you want to do, where you want to go, and if you like, where you came from. I add to that all the lives and pursuits I didn't choose but I am nevertheless still interested in. We *can* live vicariously!
I hear what detractors are saying but all their points are disproven on Twitter every day.
It's not the same (or less than) a status post on a FB wall for a slew of reasons -- public search being just one of them. It's untrue you can't say anything impactful in 140 characters, but I agree it takes some getting used to. Tiny urls and succinct introductions are a way to bring substantial value to a Tweet.
If you follow people who use Twitter well, you'll be wowed. And if you use Twitter well, you'll be surprised on a regular basis at who and what it brings into your life.
BTW, I was just at TEDGlobal this week and by using Twitter I not only connected with a ton of attendees I might have missed, convening from all corners of the world, but I also got a richer view of the conference through their tweets --- including how and what they heard the speakers say on stage in real time. TED events are info-overload, and Twitter made it that much more accessible.