Insights From Last Season's Mastermind Sessions

My fellow admin in the Creative Entrepreneurs & Social Media group at LinkedIn prompted us for insights from last season's private mastermind sessions. "List one thing you applied using the feedback you received and the results you witnessed after putting it into practice," writes Tara Agacayak. "If you did not have the opportunity to present your case study, you are welcome to list one thing you applied that you learned in the process of this mastermind that has brought you results."

My response:

My mastermind question was about monetizing expat+HAREM (and I got tons of great suggestions and debate from you all!). The most impactful thing that emerged was that regardless of what my people will tell me they want (when I send out the survey!), my success will hinge on the idea of partnering with people who have related yet different businesses and have high-quality, appropriate products and services to offer.

I may know something is valuable in my arena when I see it -- but that doesn't mean I have the time or energy to create it from scratch myself. I can be a conduit for that product or service, and in partnering with others I can co-brand the thing. And over time, I can grow my community based on those offerings rather than the free ones -- "a small band of givers rather than a lot of takers".

An example of where you see that impact today is in the "Build Your Global Niche" program I am creating with Tara, the mastermind demo we did this month for the International Pro Women of Istanbul and the tutorial mailing list we started. They are early steps to a larger plan for eH, which is about preparing expat+HAREM readers to be a cohesive, actualized community putting a creative entrepreneur web platform to use in their location (and monoculture?) independent lives. To solve their problems with the very tools that are solving ours. To give them access to the people who ring our bells...and in turn to give those bell-ringers access to an appropriate community for their offerings. Win-win.

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Among the other enlightening, and empowering results reported:

"I have integrated the main social media tools with my website and I have added posterous to the main tools to work with."  (To this I say: that's some integration that not only makes you more visible but also saves you energy in the syndication of content!)

"I re-organized my twitter, creating more strategic and useful lists. I started tweeting other things besides news." (To this I say: I felt your presence on Twitter so much more recently. Kudos for finding a Twitter third party service that lets you do things your way.)

"With your suggestions and guidance I simplified my offerings into two categories - Free and Premium."

"By creating a website for purely professional purposes I ended up getting a great deal more interest in my services on eLance. By redoing the header on my site I find that people spend more time on the website than they had been doing." (To this I say: great you're able to point to those concrete, quantifiable results from the advances you've made (email responses, view time on site).)

"I had a fairly fixed idea of how I wanted my site to be before the session. Afterwards I was questioning every single aspect of it! It really helped to have other people's input, to see where they thought I should head and how to arrange the site. That's the beauty of this group, positive criticism that can change how you approach things." (To this I say: can't wait to see how your site turns out with those added dimensions in the process of creating it!)

"My biggest win has been creating a cohesive visual hub. From that unity, I've been able to start weaving a very colorful picture in images, not just words. Using fun tools like Picasa/Picnik, Animoto (my new fav way to tell stories, which you'll be seeing with my Kickstarter relaunch this month) and taking new photos of our product on Etsy as well as new portraits of our main product - us! - have changed the site dramatically and increased Etsy sales. So, pulling together the visuals our brand projects to the world has been key, thanks to all of you!"

Future Investing: Creating What We Want

Happy end-of-Gregorian-calendar-year holidays to everyone! Here, the gifts came early when Turkey's top-selling novelist and all-around goddess Elif Shafak named Tales from the Expat Harem among the 5 best books on Turkey, calling it "colorful, humanistic and sincere." Read an excerpt of Elif's foreword to the 2005 anthology. But what we love most about this time of year is the view ahead...and our chance to own it. As Nancy Duarte says: "The future isn't where you're going to go, it's what you invent.”

The best forward-looking news we've heard in a while: the economic crisis has a silver lining. This month we're pleased to introduce futurists who see the worldwide recession as a larger transformation -- where we all play an important role in deepening our relationship with wealth. And there's something we can do about it *right now*.

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AT expat+HAREM

We've been taking ownership of our motivations this month: facing the ironic post-Communist response to Lady Gaga's anything-goes identity adventure. Copping to the lengths we'll go to become an insider. And learning how *not* to write about our 'happening prone' life.

We've also increased our stake in the Girl Effect campaign, blogging about the crucial role 12-year-old girls play in changing impoverished communities -- and ways we can make this precarious crossroads a safer place to launch a life.

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AROUND THE WORLD & AROUND THE WEB

I'm psyched to be on the advisory board of Turkish Women's International Network, a brand new community of Turkophile pros revolving around the TED-like talks its members give. Consider applying if you have family, cultural or professional ties to Turks.

If you're a digital nomad, lifestyle designer or location independent (or wanna be!) this logistical community for the work-at-home-while-abroad lifestyle wants you: NuNomad.

Meanwhile Symbionomics invites people around the world to contribute video to their online forum about the making of our next economy: driven by creative entrepreneurs, leveraging mobile and social media, crowd-sourcing. Deadline to pledge financial support for their Kickstarter campaign is new year's eve. Talk about investing in the future...

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YOUR THOUGHTS

Private equity adviser Hollis Wagenstein first crossed our path in New York during the Expat Harem book tour of 2006. Now the self-described "Turkaholic and Ottomaniac" has fun answering our question "What terms do you use to describe your cross-border life?" As the 'Pre-turk' awaits her new Turkish citizenship and speaks 'Turklish' with her husband, she says "If anyone else ever heard us using it, we'd probably wind up in strait-jackets!"  Since her stepdaughter married a Puerto Rican that branch of the family calls themselves 'the Turkoricans'.

What are your neoculture predictions for the new year? Winners? Losers?