This is a photo of my fellow entrepreneurs and I *do* mean fellow --I was the only woman pitching in a room of 40 -- at global law firm Orrick's Elevator Pitch Roundtable last week in Silicon Valley. We all practiced 30 second pitches to venture capitalists like Blue Run Ventures' Jeff Tannenbaum (seen here in a blazer leaning against wall).
Many of the companies I heard pitched were about cars (either traffic or parking), sports (events, or extreme sports video communities), entertainment (YouTube analytics, movie tickets). There was only one other educational venture, and none specifically aimed at women, or personal/pro development.
Before the event I'd already cut down my current pitch by half (see it below) and it was still twice too long. Mine were the longest 30 seconds of anyone in the room. Back to drawing board.
Many people feel out of place in their own lives, surrounded by the 'wrong' culture or people.
GlobalNiche empowers those people to find their place on and offline by tapping our 25 years of global experience living and working off the map.
GlobalNiche is an educational online destination of live video events, course material and a supportive environment to teach every day people personal branding, platform building, creative entrepreneurship and global community development.
Our market is 180 million people interested in life-improvement using new technology and the web. Our first product launches in September and we're recognized as top expat entrepreneurs in social media by Telegraph UK and Forbes.com
A comment I got from a veteran entrepreneur that GlobalNiche sounds like "a therapeutic solution for unactualized people" and few investors I might pitch will ever personally connect with the idea of being unsuccessful.
Now I am thinking about how I might aim for resonance: "You know that person in your life who's talented or creative, or has an adventurous spirit, but simply cannot make it work for them? Pretty much all of us have a friend or family member we've been watching and trying to help but don't know how to light their fire. That's what GlobalNiche does. We guide people to light their own fire."
The same entrepreneur said he sees GlobalNiche getting funded by sponsorships (as in nonprofit) than by investorship.
VC Tannenbaum gave me feedback. He said VCs care less about HOW it works and our pitching goal is to get to that first meeting. He also said if you have a difficult to understand business find an existing solution to compare it to. Analogies. I am looking for something like that for GlobalNiche.
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