What we mean when we say "Berkeley"
Much of what I and my Berkeley-native peers experienced growing up there was being duplicated in alternative communities everywhere, and also much of it was a product of the times. We didn't know that.
Berkeley is revealed in its "byzantine cultural complexity" by secular Jewish homegirl author of new book about going undercover in Jerry Falwell's evangelical church.
"If you’re from Berkeley...you know the muscle of the Berkeley Left is actually made up of a million fibers, often flexing at cross purposes — the Green Partiers, the Clintonites, the Obamaphiles, the Slow Foodists and Dumpster Divers, the Second and Third Wave feminists, the Marxists, anarchists, and Revolutionary Communists, the vaguely apathetic left-leaners, the merely apathetic."
"The first time I saw a bowl of table grapes I had a panic attack. ~ KOKO MULDER"
Connecting through social media with the diaspora of Berkeley kids, and comparing our upbringings. Read the New York Times article here.
TBT, Michael Margolis's Reinvention Summit
Seems everyone's looking for the root of meaning -- encapsulated in this storytelling tidbit from Michael Margolis' REINVENTION SUMMIT of 2010 -- including the first retweeter Tim O'Reilly of O'Reilly Media, called 'the smartest man in publishing' by Seth Godin.
Chief Mentor Again At This Extreme International Startup Program
Pleased to be returning for the second summer as a chief mentor to the European Innovation Academy!
I'll be joining the Turin, Italy campus of this extreme international startup education program, as entrepreneurship educator Ken Singer of UC Berkeley describes it.
Joining ITUGate as a mentor
Happy to join the global mentors of Istanbul Technical University's International Start-Up Acceleration Program ITUGATE. During their six month stay in San Francisco this year, I'll be mentoring a set of technology-producing companies and entrepreneurs entering the US & international markets.
Read more about ITU ARI Teknokent's program to help companies to enter the US market and to provide access to Silicon Valley. It's based at Galvanize, one of the best startup centers in San Francisco.
Back at The Berkeley Method of Entrepreneurship Bootcamp!
Great experience mentoring and judging the pitches of student entrepreneurs from around the world at this week's bootcamp on the UC Berkeley campus!
Here's the director of the program Gigi Wang laying out the goals of the bootcamp.
Congratulations to Acuity, the team I mentored and my cojudge Rick Rasmussen and I sent to the finals.
Watch the pitch battle here: https://www.facebook.com/UCBerkeleyCET/videos/1232326256848097/
Freedom of the Internet demonstration, TBT
Odd to see this Internet ban memory from my final days as an expat in Istanbul at a time when America is voting to save or kill Net Neutrality tomorrow.
A photo author, journalist & mid-east politics expert Hugh Pope took of me midway in the march from his Istiklal apartment.
What Hugh Pope wrote about that day:
Some pictures of demonstrators on Sunday 15 May 2011 calling for reform of Turkey's new conservative internet laws in Istanbul's Istiklal St today - the biggest, loudest and happiest protest I've seen in more than a decade of living in the city center. Some signs were funny too: "Dawkins is a scientist, not a pornographer, you retard!" "Your Internet is being cut according to Islamic regulations" (carried by the two gentlemen in chador-like garb, punning on signs in religious-minded meat shops) "EnSUCKlopedia" (well, roughly), "Censorship for Security is like Sex for Virginity" and "Hands off my porn".
Unless the government backtracks, a whole new system goes into force on 22 August. Internet providers will be obliged to offer every subscriber four filters of varying severity, and forcing Internet cafes to choose which sites can be accessed in advance. Any attempt to bypass such regulations will be criminal, and all Internet providers will be responsible for enforcement.
The liberal Radikal newspaper, for instance, compares this coming system to that of China, Iran or Cuba. This appears to be a new turn for Turkey, which has so far been ambivalent on Internet freedom - YouTube was banned for what seemed like years, but even the Prime Minister noted that it was easy to use a proxy server to reach it. But from 22 August even proxies will be banned ... and all this in a country negotiating to join the EU!
Not only Turks are concerned. Turkey's expat harem's Queen of Social Media, Anastasia Ashman, peeled off the crowds to visit and tweet from our windows overlooking the crowds of tens of thousands (see picture). At the same time, her Internet guru husband Burc managed to get my wi-fi system working properly for the first time in five years. So a big catch-up for me and I hope the demo will turn into a giant step forward for Turkey.
Noticing the conservative gaming of Google
Why are these the questions Google autocompletes when I was searching for the answer to how many people were about to lose their health insurance due to Congress' current action? Factcheck.org addressed this misleading Republican talking point back in 2014.
How do you respond when asked "where are you from?"
Angelhack's Global Demo Day
The Berkeley Method Bootcamp: Mentor & Pitch Judge
Retrospective: Elif Shafak calls my Expat Harem a best book on Turkey
Thanks, Elif! (She also wrote the forward to it, back in 2005. We connected early -- as sisters in Turkish culture, and Western culture through it, and fellow writers and speakers.)
Takeaways from the European Innovation Academy
Enjoyed working with these fine fellow mentors, and the students and administration of EIA!
Click through to read Nine takeaways from keynotes at the European Innovation Academy in Nice, France this summer. All the presentations are linked there too.
Thanks to Dany Augustinho, an innovation specialist at Amadeus IT Group, for including mine!
Dany writes, "90% of startups fail. Every entrepreneur should bear this in mind. So, if you’ve been playing around with our APIs, and considering launching a startup in the near future, it is time to learn from the experts!
"For the third year in a row, Amadeus has sponsored the European Innovation Academy, a summer school that teaches students from the world’s most prestigious universities – and some selected Amadeus employees – how to innovate and launch a startup. Three weeks is all that it takes for them to find the right idea, draft a business model, prototype their product and learn how to fund their project."
Here's my keynote, which used Product Hunt as an example: "How Meaningful Community Can Grow Your Revenue"
A few slides...click through to Slideshare to view the full presentation.
And what a surprise appearance in the keynote of another mentor in the program, Gigi Wang's "Know Your Customer: Customer Persona & Customer Validation"!
Hosting an Expat Litchat, TBT to when Twitter chats were just beginning
2009, pioneering with the twitter chats.
Interviewed for a Growth Hacking thesis
...by an Irish entrepreneur from the European Innovation Academy this summer. Here are his questions, and my answers:
• What is growth hacking in your opinion?
Accelerating the usual rate of growth of a product or service.
• How relevant is growth hacking for start ups?
It’s required for startups to differentiate themselves from lifestyle businesses and other non-scaleable businesses.
• In your opinion, has there been a paradigm shift away from traditional sales and marketing? If so, is it here to stay? If not, why not?
Marketers would say no, growth hacking is the same as marketing. What might be different is the time scale.
• What are the characteristics required to be a growth hacker?
Knowing where people are, how they can be reached, and what it’s worth costing to do so.
• Is an appreciation of marketing and coding needed to growth hack successfully or is a deeper understanding required?
Expert growth hackers would probably say there is a deeper understanding, but I think anyone can be a growth hacker to a basic degree. I like growthhackers.com as a resource for newcomers.
• What method / methods of growth hacking did you or your organisation employ to gain traction?
The last startup I worked with was so unfamiliar with growth hacking they refused to consider the San Francisco and Silicon Valley standards I suggested. They are not based in the USA. This would have been a way for them to level the playing field, and I suggest it for startups outside the USA.
• Should big data be embraced in the customer acquisition process or is privacy becoming more important?
If you can get access to data, by all means, use it. Also, don’t be a creep, and think of the user. There is plenty of data users don’t mind parting with for real value. It does not have to be a privacy issue.
• Are there a set of steps a startup can take in order to optimise the growth hacking process? Is growth hacking an art or a science or a combination of both?
It’s both an art and a science. As I suggested earlier, try tapping into the community of growth hackers at growthhackers.com