This came in the mail today. It's from the major faculty of my liberal arts college, an event for my professor of Bronze Age Archaeology, Jim Wright. He was a great teacher, as I recall!
Also, it's a reminder of the solidity of liberal arts education. This classically-based education was meant to turn out a person who was "virtuous and ethical, knowledgeable in many fields and highly articulate." It doesn't matter what you do with it, you're equipped as a well-rounded individual.
Today's email and its particular Bronze Age lens on power and place is so far from where I am right this minute, and yet I am back in class in an instant, to when civilizations around the Aegean first established a far-ranging trade network and all together moved out of the Stone Age.
Then I'm back again, to today, back to looking at the future of stories for millennial audiences as a business, tech, and entertainment issue. That's a focus of mine right now and based here in California's own power centers of Los Angeles and San Francisco.
Hope all my Bryn Mawr archaeology peers have a fun symposium!
I'm excited to serve as a Pitch Coach later this month for the Startup Grind Global Program 2018 Pitch Bootcamp hosted/mc'd by TD Lowe and her team at 42Phi Ventures. The event at Fox Forum in Redwood City is sponsored by Silicon Valley Bank.
TD Lowe is the founder and CEO of EnovationNation and 42Phi Partners are a diverse set of individuals devoted to fixing Venture's opportunity pipeline, inclusivity, and mentorship deficit.
The day precedes the launch of Startup Grind's Global Conference, where TD is the team member in charge of StartupGrind startup program which filters the best performing startups coming to the conference for the investor community.
A year ago I told Cindy this story.
When I was an editor at Internet World magazine in dotcom NYC, I recall I was assigned a porn business story for the day's email newsletter. I was one of the very few women at this trade publication for Internet technology and e-business, and a newer hire. Clearly this wasn't a plum assignment.
It was hard to get any business and industry analysts to even discuss this foundational part of the internet. In the end I had to beg former Internet World staffers-turned-analysts to go on record so I could file the story.
I told Cindy that I often think about that when I see her posts about the struggles of raising funds to solve such a critical, obvious social problem with her service that was already generating $500k/year.
This was seven years ago, in Istanbul: talking to a group from the International Women of Istanbul about using social media for entrepreneurial ventures based on intellectual property -- aka creative entrepreneurship!
We started with a round of introductions and got an overview of the various enterprises run or being developed by IPWIN members. We heard distinct stories, and overlapping concerns. “How can I sell my service when the local market doesn’t value it yet?” “How much of myself should I expose?” “I had to take time off to raise my family, and we moved a lot but I want to get a career started in Istanbul.” “How do I present my company, my product, my idea, my brand?” “I run multiple businesses, should I merge them in one site or have separate Facebook pages?” “Which language should I blog in, how do I decide if French or Spanish is best?” “I’m trying to figure out what new business is going to last.”
Here are some of the issues we discussed during the meeting.
Why is social media important today?
Social media used professionally is an unrivaled way to become visible to a global audience at very low cost, by building a virtual network and sharing your expertise. People now want to do business with people, not faceless corporations. Even big companies are now trying to appear “more human”. Solo entrepreneurs everywhere can thrive in this new online environment.
What does the ‘social’ part of social media mean?
It means user-generated web content -- as opposed to static web pages -- that allows us to interact with each other through various web technologies. Think of “liking” a Facebook page, or tweeting a blog post, or even commenting on a blog. We can get feedback on our work, we can respond to customers in a public forum and demonstrate the quality of our service, we can meet and learn from others who are interested in the same things, and we can share our best discoveries on the web with our own networks.
What is creative entrepreneurship?
A successful business provides a product or service that solves a problem or fills a need. Creative entrepreneurs design offerings based on their personal inclinations, skills and talents. Often these develop out of a need to live and work in non-traditional situations. Social media is a wonderful vehicle to build professional projects on the web regardless of your location, time or language constraints. Creative entrepreneurship is a perfect solution to the problem faced by people who move around a lot or live in cultures not their own. It’s how to “bloom where you’re planted,” as Tara’s Turquoise Poppy catchphrase suggests.
What is a global niche?
Coined by Anastasia for global citizens to feel at home, a global niche is where you uniquely belong in the world, both personally and professionally. Your sweetspot. A place occupied completely and perfectly by you -- so naturally there are no competitors, there are only neighbors. It’s where you can operate to your potential, and embrace all the worlds you love to belong to. Finding your global niche is part of being a successful creative entrepreneur.
How do I define my profile on the net?
Building your global niche -- in this case, a professional web platform -- involves uncovering your place in the world and defining that place on the web. Inevitably one of the first steps in establishing your digital profile is communicating who you are in a way that others can relate to and may include using text, images, audio or video. For those who are in the process of self-discovery, social media is an extremely useful tool to explore and have conversations with like-minded global citizens.
Does being accessible on the web require extensive personal exposure?
Social media facilitates your interaction with others. People want to know who you are before connecting with you whether personally or professionally, help them find ways to relate to you. You’re not required to share private information that might compromise your security. By using a clear photo of yourself in your profile and including a link to your hub site people can learn exactly what you want them to know. (Don’t know what a hub site is? Find out in Tara and Anastasia’s free email tutorials.)
How can I find potential clients, customers and collaborators using social media?
Your ideal customer or client (or employer, if you’re a job seeker!) finds you by entering specific keywords into a search engine like Google. By entering these keywords yourself you’ll learn where you rank amidst the competition and you’ll also see where conversations relevant to your niche are taking place around the web. Social media enables you to monitor these conversations (with tools like Twitter and Google alerts) and participate in them with your own ideas, expertise and professional solutions.
How do I fit social media into my work day?
Social media is useful to creative entrepreneurs because it allows you to work in a way that suits your lifestyle. Setting your own schedule for publishing content as well as interacting on sites like Facebook and Twitter means you can work at your own pace. Keep your posts short and “mindcast” rather than “lifecast”. Share important thoughts, what you are reading, what moves you -- not mundane things like what you had for breakfast. Give your network value through the things you share. Use automation and syndication services to reach relevant audiences at key times around the world -- without actually working around the clock!
What is my ROI for the time I spend using social media?
Using social media to build your network and reputation is an investment in yourself. The time you dedicate will pay off when you want to sell your product or service - whether it’s a book, a necklace or a coaching program. Use social media to educate yourself and stay on the cutting edge of your field. In today’s market, trust and attention are valuable commodities that you can only develop by being well-informed, authentic and providing useful, accessible content.
Remembering an arty, downtown jet-set of the late '80s....at the first fashion show of an emerging Houston designer, featuring the granddaughter of a woman who was married to Howard Hughes.
Here's what the New York Times reported about a later event by the same emerging designer.
The TEDx initiative was launched the years when I was attending TEDGlobal so I attended then first three TEDx gatherings in Istanbul.
Much of what I and my Berkeley-native peers experienced growing up there was being duplicated in alternative communities everywhere, and also much of it was a product of the times. We didn't know that.
Berkeley is revealed in its "byzantine cultural complexity" by secular Jewish homegirl author of new book about going undercover in Jerry Falwell's evangelical church.
"If you’re from Berkeley...you know the muscle of the Berkeley Left is actually made up of a million fibers, often flexing at cross purposes — the Green Partiers, the Clintonites, the Obamaphiles, the Slow Foodists and Dumpster Divers, the Second and Third Wave feminists, the Marxists, anarchists, and Revolutionary Communists, the vaguely apathetic left-leaners, the merely apathetic."
"The first time I saw a bowl of table grapes I had a panic attack. ~ KOKO MULDER"
Connecting through social media with the diaspora of Berkeley kids, and comparing our upbringings. Read the New York Times article here.