Culture

Community needs its own CxO level representation at social tool companies

https://twitter.com/AnastasiaAshman/status/617350986508558336 https://twitter.com/_danilo/status/617131584349560832

https://twitter.com/_danilo/status/617132655025393665 https://twitter.com/AnastasiaAshman/status/617365827243765760 https://twitter.com/sarahjeong/status/616483621495554048

https://twitter.com/_danilo/status/617041935044247552

Disruptive Strategies for the Future of Venture at PreMoney 2015

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Besides the Fbombs, 500 Startups founder Dave McClure's trademark, investors discussed financefunding, froth and fundamentals in the startup world.

Here's how the event at SanFrancisco's Intercontinental Hotel in June 2015 went....

Among the field of investors and founders discussing finance, funding, froth and fundamentals in theworld: Marlon Nichols of Intel Capital, Shauntel Poulson of Reach Capital, Heidi Roizen of DFJ, Michael Kim of Cendana Capital, Hunter Walk of Homebrew, Charles Hudson of SoftTechVC, Shadi Mehraein of Rivet Ventures, Jeff Clavier of SoftTechVC, Hamet Watt of Upfront Ventures, Diishan Imira of Mayvenn, and Ellen Pao of Reddit.

Dave McClure's 500Startups PreMoney starts with a lot of F-words

Venture is a high IQ, high EQ, hustle business: Alfred Lin, Sequoia

Lunchtime: pioneering family funds, how culture is the invisible rug we trip on

Former Marine Paige Craig is an adrenaline investor

Series A is the new Seed round, declares micro-VC Manu Kumar

VC = product, Founders = customers, says Phineas Barnes

It's obvious, and yet...Black entrepreneurs and ventures hold untapped value

Takeaways: Develop a brand, build a thesis, hustle

Listening deeply: getting to know you, developing products, advising startups

This is my last week at the Storia App by Selfish Inc's headquarters in San Francisco. After more than a year leading early growth, product strategy, community building and operations management of this visual story sharing app at RocketSpace, I’m moving on…

I’ve really enjoyed exploring a new realm of expression with everyone in the Storia development, design and product management team and the Storia user community, the gift of getting to know creative thoughtful people better through your creations in the app, sharing stories with hundreds of people around the world, and all the candid discussions we've had about our life and passions.

I also admire the vision of so many beta testers and content creators for this new storytelling service and its budding community. The feedback shared with me about shaping Storia as a technology that supports your life and most important relationships and pursuits has been insightful, and generous.

To everyone I've talked with in the past 16 months -- whether you used the app or not, whether you're on Android or iOS or only the web, whether we've known each other for ages or just met on the side of the road for a few minutes, believe me, we talked about it -- I thank you for your contributions to the development of this story sharing social network and want you to know that I was listening deeply.

Even as I move on, I'm looking forward to what Storia has planned, and what people everywhere are going to do with Storia in the future.

What's next for me? I'll be around, and engaging with you about where we're headed with content, community, visual storytelling, and all things digital media and startup.

I'll also be talking with startups about chief product or chief community builder roles, and consulting on product, operations, marketing, growth.

On June 4, I'll be holding a speed advice clinic for startup founders in San Francisco.

With CXO advisor visiting from London Shefaly Yogendra -- who recently exited her fine jewellery venture and has two decades of international business building, and has been named a top writer at Quora for the past three years -- in 20 minute slots, we'll listen deeply to your problem and offer possible implementable steps.

Let me know if you want to come that day with a question related to product strategy, content and community building, branding, market outreach, governance, global growth. We'll get you a spot, and tell you where we'll be.

Can A Visual Story Become A Book Proposal?

That's what Toronto celebrity chef Zane Caplansky and I are going to find out, and you're invited to join us.

We're collaborating at Storia.me (formerly named Selfish), the new visual storytelling service where I've been heading content and community for the past year, to create the foundation of a book about his adventures building a deli empire.

Zane's a great storyteller, and his quest for the perfect smoked meat sandwich has taken him on a personal and professional journey around the world, from dive bars and divorce into foodie business ventures on wheels and construction lots, and onto the shelves of Whole Foods and television shows judging donuts and national radio airwaves talking about what makes Canadian food uniquely Canadian.

He's changed his name and returned to his roots and now he's serving handmade, homemade Jewish deli food the way his mother and grandmother taught him, and sharing his biggest lessons about life and how what we crave -- yes, it could be a sandwich -- holds the key to our future.

It's a story we can all enjoy.

In fact, a major Canadian literary agent requested Zane's book proposal.

Two years ago.

Does that sound familiar?

It's a common story and nightmare of many promising writers. You're busy. It's a lot of material to get your arms around. It's overwhelming! It takes time to pick out a narrative, pin down the content you want to draw from when you start writing. It also takes time to compare and contrast other related titles.

So here's what Zane and I are going to try at Storia.me, with its topic-specific, ongoing stories and its moments of photo, video and text:

We'll start capturing chapter ideas for his memoir in an exclusive story, and in this collaborative story Proposing Deli Man we'll walk you through what we’re doing together. Kind of like a blueprint for how we're doing it.

If you're a writer you'll probably find it interesting in a behind-the-scenes-in-publishing kind of way (and you might want to try it yourself, right along with us).

If you're a fan of Zane's food and his life stories, you might like to see him put together this book like he puts together his lovingly made smoked meat sandwiches.

He'll also be sharing about this project on all his platforms -- like a media- and audience-savvy book author needs to -- and inviting people to come peek in and comment. That includes you. We want to hear your thoughts every step of the way.

"It's a good example of collaboration, as well as a brilliant idea and useful for me," Zane says.

We can't wait to get started. So subscribe right now to our behind-the-scenes story Proposing Deli Man, and Zane Caplansky's Storywhere we'll be capturing all the delicious material representing his story, and be sure you're following Zane too so you don't miss any new stories he starts.

If you know anyone who would like to watch this unfold, or take part themselves, share this right now.

See you in the story!

Displaced Nation calls Expat Harem a "blog tailored to the thinking expat"

Screen Shot 2015-03-25 at 4.04.25 PMThanks to Mary-Lea Awanohara of The Displaced Nation for these kind words! "When the Displaced Nation first started, Anastasia Ashman, an American living in Istanbul, was running a blog tailored to the needs of the “thinking expat.”

"It seemed almost too good to be true: a group of women who were passionate about telling stories that illustrated the impact of the expat life on a person’s psyche. Had Anastasia rubbed a magic lamp to conjure up a kind of foreign harem? After all, her site was called Expat+HAREM. The work she created on the basis of her Turkish expat life has lived on in her wake."

So glad to see this great interview with Katie Belliel and Rose Deniz about their upcoming anthology Sofra: A Gathering of Foreign Voices Around the Turkish Table.

See other posts on this site about Displaced Nation.

Are You On Flipboard?

Are you on Flipboard? I'm testing it out as a curation platform. Screen Shot 2015-03-07 at 3.01.45 PMHere are my magazines on social justice, "SJW: There's nothing wrong with wanting to right the world", and forward thinking in culture, media, tech & digital life. See what you think!

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#FilmHerStory: Anicia Juliana

For women's history month,  #filmherstory, an addictive Twitter meme calls attention to female protagonists and their forgotten, ignored, or too-little-known stories we want to see on screen...there are so so many. As far as I can tell, it was started by  curator Shaula Evans, film producer Cat Cooper, Miriam Bale and film and TV creator Lexi Alexander. Read through the suggestions in that Twitter hashtag, and suggest your own.

I suggested a story I've been researching and developing for years, the story of a forgotten monumental woman builder who built the most decorated building in the world and spurred an emperor to best her.

Here's where you can see more about my Byzantine princess story in development, including images and research:

 Click on this mind map to get the scope of the story:ANICIA JULIANA & her church of PolyeuktosScreen Shot 2015-03-04 at 12.04.21 PM

I’ve been developing this story since, while creating an Istanbul walking tour for National Geographic Traveler, I literally tripped over the foundations of a social grudge between my superlative-but-forgotten 6th century princess and Justinian — which prompted the Holy Roman Emperor to build his world-beating Haghia Sophia Church a mile down the road. The man needed to best Anicia Juliana. See my Pinterest board about it.

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Bringing decision-maker and startup mentor Shefaly Yogendra to RocketSpace

Did you know decision making is a discipline?

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Thrilled to be able to bring my longtime friend and global woman entrepreneur peer Shefaly Yogendra, visiting the San Francisco area from her base in London, to speak at RocketSpace.

She'll be leading a decision-making workshop on the co-working campus tomorrow.

Check out Shefaly's answers on Quora, where she's been named a Quora Top Writer for 2013, 2014, and 2015.

And here she is, talking about "risk literacy" after Angeline Jolie announced her decision to get elective mastectomies.

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Screen Shot 2015-02-28 at 6.58.36 PMSee the photos here at Storehouse.

Key takeaways:

  • problems are dynamic, solutions are dynamic
  • going with your gut feeling is as good as rationalizing a decision
  • we all make imperfect decisions, they are only perfect at that moment in time

Facebook As Ferguson Firewall

When protests were erupting in Ferguson, Missouri (and in New York, Chicago, Los Angeles, Oakland, Seattle, Washington DC and Seattle) after the Darren Wilson Grand Jury ruling in his fatal shooting of unarmed Michael Brown, my Twitter timeline was nothing but Ferguson. (I also had Ferguson-devoted Twitter lists to dip into.) But same as in August, when the shooting spurred protests which were met by a disproportionate show of force from a militarized local police, my Facebook timeline was animal videos.

In his reply, Tobin Davis is referring to the Orwellian scrubbing of the media that occurs in the Facebook newsfeed algorithm, which controls 30% of the news accessed by more than a billion people: 

“As soon as all the corrections which happened to be necessary in any particular number of the Times had been assembled and collated, that number would be reprinted, the original copy destroyed, and the corrected copy placed on the files in it’s stead. This process of continuation alteration was applied not only to newspapers, but to books, periodicals, pamphlets, posters, leaflets, films, sound tracks, cartoons, photographs–to every kind of literature or documentation which might conceivably hold any political or ideological significance. Day by day and almost minute by minute the past was brought up to date. In this way every prediction made by the Party could be shown by documentary evidence to be correct; nor was any item of news, or expression of opinion, which conflicted with the needs of the moment, ever allowed to be on record.”…George Orwell, “1984″

And it's Facebook's declared intention to become "'the perfect personalized newspaper for every person in the world'." 

Technosociologist Zeynep Tufekci writes: "algorithms have consequences."

Shun social media? You might get lost or left in the past.

Heard from 2 friends who shun social media:

"I don't want to lose you, what's your mailing address?"

"I don't want you to get too far in the past that I can't catch up with you in the present."

Who's in danger of being lost, who's being left in the past?

It struck a nerve on Facebook...

I feel connected with both of these people when we do meet up.

All we're missing is the daily details and the months and years of lost opportunities to act on them.

I'm doing an AMA on Reddit. Come ask me a question.

EDIT: Here's where you can see my completed AMA.

 

Wut.

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I'm doing an AMA on Reddit this Thursday February 5 11am Pacific, 2pm Eastern.

AMA stands for "Ask Me Anything", an interview where everyone can participate.

Come ask me some questions?

 

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My topic is "What's so wrong about being Selfish?" and in true AMA fashion, that's just a starting point for what we'll be talking about. I'll be joined by Brock McLaughlin, manager of the Luke Austin Band and a Canadian Selfish brand ambassador who racks up karma points with his obsession of dressing up his pug Sidney Vicious, and Selfish's iOS project manager Marat Kinyabulatov checking in from the Ural Mountains.

 

Here's one of my favorite questions from the day: "Do you think the name "Selfish" might turn people off from joining the network?"

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My answer:

"Yes, it's a hurdle because our associations with the word are so one-sided. Since childhood we've been admonished "don't be selfish." When someone's breaking up with us, we dread hearing the reason "you're selfish." But we have to put the oxygen mask on ourselves before we can help anyone else, right? And there's also a growing trend that we need to take care of ourselves, and nourish what we care about.

"We have an assortment of interests and relationships and ways of being. Social networking and mobile apps and visual capture tools should be able to map to those realities, and give us the control and power we desire."

Ahoy mateys!

Screen Shot 2015-01-21 at 5.21.37 PM As you probably heard somewhere, we launched the Selfish iPhone app in Canada last week.

Mobile Syrup says it's "providing a, well.. social element that has been lacking" from other visual story apps.

Now we have lots of fun Canadians coming onboard, including our spokesperson Jack Greystone who’s been on the cover of a Harlequin Romance, as a pirate hipster, if you like that sort of thing.

He just started his Selfish profile and first visual stories...

You can join us right at the website -- even if you're not in Canada, no iPhone required.

Take a dunk with us, the water's fine.

Successor to Expat Harem Launches: Expat Sofra

So thrilled to share this expat lit news! Screen Shot 2015-01-01 at 4.07.53 PM

Katherine Belliel and Rose Margaret Deniz, (Expat Harem book and blog writers you'll recognize whom I've had the privilege and pleasure of working with for many years) are now calling for submissions to their new anthology for expat women writers who've lived in Turkey.

It's called Expat Sofra: A Gathering of Foreign Voices Around the Turkish Table.

Screen Shot 2015-01-01 at 4.18.54 PM As they explain,

"Follow in the footsteps of Tales from the Expat Harem by going deep into personal, introspective experiences that have a love and respect for the local culture and traditions.

"Sofra invites you to a second course by taking a seat at the Turkish table.

"Just as the sofra is the heart of the Turkish hearth, we want stories that are steeped in the experience of being an expat in Turkey. The editors have a combined twenty-five years in Turkey and are editing this compilation of essays to give back to the culture that has nourished their lives abroad."

If you've lived in Turkey for at least a year, or know someone who has, take a look at the call for submissions, open to April 1, 2015.

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"At the heart of every story is a flavor. Expats pack their bags with spices from home to find that incorporating it into meals, and subsequently their life abroad, can require trial and error, a sense of humor, and even failure. Relationships flop. Meals get burnt. Life abroad does not taste the same. But it evolves. Becomes enriched. And can even become decadent."

Tending Relationships In The Technological Age: Multiminding

My worlds colliding -- no, integrating! -- at Estee Solomon Gray's Mmindding Symposium on what she calls agile attention management. It's a movement toward our reality as relational beings, supported by the technologies of today. We can do this. We want to do this. We are doing this. The talks were by academics who study things like proxemics and chronemics. The audience was filled with people who are carving out lives and work in just this post-industrial age reality. We're returning to our natural rhythms.

Pictured and not pictured, friends and colleagues and acquaintances from GlobalNiche, future of work thinkers, expat entrepreneurs, TEDxBayArea, Wisdom 2.o conference, Exceptional Women in Publishing, Bryn Mawr College alumnae, Women's Startup Lab.

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Held at Rodan-Fields HQ, pictured: Leslie Forman, Pamela Day, Karen Jaw-Madson, Tanya Monsef Bunger, Maria Judice, Monika Ashman, Shirley Rivera. Also seen at this afternoon of theory and practice of "multi minding", relational thinking and acting for a qualitative life: journalist Liza Dowd, Kevin Marks, creativity expert Austin Hill Shaw, Bonita Banducci, Minda Aguhob of Peak Foqus, salonista Betsy Burroughs.

 

Lecturing at SCU: online social networking as a contemporary business practice

Name a company, professional person, business or brand that you follow on Twitter, Facebook, LinkedIn, Pinterest or get email newsletters from. How did you come to follow that source and what do you like about being in touch? How do you interact (customer service, community, feedback on product, promos, education, entertainment)? What brand or business are you aware of on social media not doing it well or otherwise making big mistakes? These are some of the questions I asked two business classes at Santa Clara recently.

IMG_4811 In fun, interactive hour and a half sessions, I encouraged the students to become independent scholars on the topic of digital marketing and social networking since it's a topic moving at the speed of light and will never be able to be covered properly at the pace of traditional textbook publishing. IMG_4817

To supplement the student's rudimentary and out of date textbook chapter on this subject -- MySpace was listed first in section about social networks -- I shared my favorite cutting-edge sources for all things social networking and digital marketing:

  • tools like Slideshare and Twitter chats like @MarketingNut Pam Moore's #mktgchat,
  • relevant ters like content marketing, social curation, social discovery and double opt-in, and
  • thought leaders in the space who produce free newsletters, webinars and other content that the students can subscribe to and learn as it happens: Brian Solis, Bryan Kramer,  Jay Baer's ConvinceandConvert, Chris Brogan, Derek Halpern's Social Triggers, Shelly Kramer, ConversationAgent, Chris Garrett, Sonia Simone, Olivier Blanchard, Tara Gentile, Meghan Biro and Brian Clark.

I suggested the students can also make a Twitter list of digital marketing leaders and easily dip into what these players are discussing and with whom.

Thanks for the invitation to lead the digital marketing discussion for two of your business classes, Tanya Monsef Bunger! Your students are inspiring. Several have fledgling businesses, and many are aware consumers watching closely which businesses engage them online in meaningful ways, and which companies are failing to use digital tools to foster closer connection with their market.

Was pleased to be able to award a very participatory student, John, with a signed copy of Porter Gale's Your Network is Your Net Worth. Enjoy it!

And extra thanks to all the students of Contemporary American Business Issues for your participation and feedback, including Cindy, Armand, Jerica, Liv, Anabel, Brynn, Mariam, Meaghan, Alex, Marc, Paulina, Alec, Nicholas, Josalvin, and Ashley.

How To Become Your Own North Star On The Internet

We're all digital strategists now.

 

In fact, if you aren't thinking deeply about how and where and with whom you appear and interact on the web, you need to start.

Today. You can and should be using your online presence as a 21st century life & work skill to connect with relevant people, information you need and enriching opportunities. I'm going to help, so you can get started today. (And the resources I'm sharing with you are completely free, so if you want to buy something you'll have to go find a different post.) I've been saying all of this for years. Doing it for years. As a content and digital publishing specialist, I've been showing people how to use their own content to connect purpose and action in digital spaces, for 5 years, both in private and group coaching environments. Along with Tara Agacayak and Tanya Monsef Bunger, I built a curriculum at GlobalNiche, a social web training company that's now shifting into an empowered digital life movement, so you can do it on your own, or in groups, wherever you are and whoever you are and whatever you do. If you are a person active online, this training will ask you the strategic questions you need to be thinking about. If you're not yet active or don't love being online, this will help you figure out what makes sense for you. Our combined 25 years of experience, including major expatriate life and work challenges, forced us to tap our backgrounds in culture, info tech, media & psychology to create this network-activating system using the backbone of the social web. We've used this method to survive. No matter who or where you are, you can use it to thrive.

I'm now making that training perfectly free, so you can take advantage of all our guidance immediately.

 

Want to learn how? It's my gift to you! Start by downloading the handbook

 

  When you download this powerful free handbook you're going to start to transform what you do, how you do it and with whom. This repeatable, dynamic six-step method will help you become your own North Star on the Internet and bring you closer to the people and things you care about. You'll emerge with inspiration, direction and confidence:

    • a vision that lights you up and goals you can measure
  • a do-able plan and digital skills you need
  • and a practice and peer group you can rely on to keep going

 

 

Here's what people who've done it say:

    • "I felt I couldn’t catch up. The way GlobalNiche describes social media – it’s about using technology to communicate naturally – clicked for me." ~ paralegal
  • “Opened my eyes to my own assets. It has given me the confidence to bet on myself.” ~ work-at-home parent
  • “I doubled my Twitter presence just by learning about good Twitter etiquette.” ~ scriptwriter
  • “I’m blown away by the possibilities. I now have an action plan. I feel a huge shift in my life." ~ academic
  • "For people who are wondering if what they have to say is valuable.” ~ financial officer
  • "Helped me to recognize and own how I am being virtually “seen” and make positive and educated changes." ~ landscape contractor

 

With this non-dogmatic foundational method you'll:

    • uncover the real value you've already created: by taking inventory of what you've been doing, detecting the patterns in your activities, gaining insight into what you're drawn to
  • put your mountain of natural resources to work for you: by acknowledging all that you’ve created and use it to gain insight into who you are and who you want to be
  • show the world how you make sense: by linking what you've done in the past & are doing today with your wider goals
  • recognize that you need to become visible to meet people you want to collaborate with, work for, hire
  • combine who you are and where you want to go with the tools available to express yourself
  • make empowered, focused decisions about how to operate online
  • go beyond managing your reputation online to using social media to represent your best self
  • meet and enter conversations with your peers, mentors and customers on the web
  • get recognized by authorities & peers in your field, recruiters, the media
  • identify how to use existing materials as building blocks for future projects
  • identify new ways to use social media, which platforms work for you (and which do not), and how to use those platforms to your advantage
  • express yourself with the best social web tools available, including how to use Google+, Quora, ScoopIt and Storify to your benefit
  • gain a new understanding of the best social media and content management and strategy tools, formats, methods to try
  • establish an interactive calling card at a site like About.me
  • learn best practices for blogging frameworks like WordPress and Thesis, blogging services like Twitter and Tumblr, social networks like Facebook and LinkedIn, Pinterest and Instagram
  • learn best uses of video and slideshow sites like Animoto, YouTube, Vimeo, Slideshare, email service providers
  • grasp a new perspective on yourself as a content creator, realize the energy you generate around your interests IS content
  • publish, record, remix, repackage, reformat your content
  • design and implement a do-able plan with small steps to get your creations into global circulation in alignment with your larger goals

 

Want more?

If you want more guidance, get the free multimedia curriculum which expands on the handbook with video coaching and other materials. You'll have lifetime access to the self-paced course, 24/7, on all your devices. I'm making that entire program perfectly free for you, so join with a friend and do it together! 4,700 people already cashed in this free coupon to get connected & effective. Did you? Let me know how you're liking it!

Expat Harem: 9 Years On The Reading List

Screen Shot 2014-09-07 at 11.09.17 AM Thrilled to see Expat Harem top this list of best expat books in the Turkish newspaper Daily Sabah. Thanks to Expat Harem book and blog writer Catherine Yiğit for the heads up! Leyla Yvonne Ergil writes, "Many an expat has penned their experiences of living of Turkey in captivating accounts of the beauty of the landscape and cultural divides...

"...some of the best reads to laugh, commiserate, and experience the wonder that is Istanbul through foreign eyes."

Glad to be included on this list with:

Screen Shot 2014-09-09 at 12.26.22 PM And thanks to Elle Loftis for recommending the book in her top 10 Turkey reads in Today's Zaman paper.

"It shows a side of Turkey and Turkish culture rarely portrayed outside of fiction, and definitely not covered by international media. Expats in particular will enjoy this anthology, where many of the stories will undoubtedly hit home," Loftis writes.

Sarah Granger's The Digital Mystique

Screen Shot 2014-09-04 at 9.39.07 AMSo pleased to support digital life thinker and my fellow Seal Press author Sarah Granger's launch of The Digital Mystique. In The Digital Mystique: How the Culture of Connectivity Can Empower Your Life – Online and Off, Granger shows us how digital media is shaping our lives in real time.

Screen Shot 2014-09-04 at 9.37.47 AM Long before I moved to SF and met her at TEDx Bay Area's Global Women Entrepreneurs, I was following Sarah on Twitter  (since 2008!) where she was virtually taking me to the conferences and into the conversations I love about how digital life is shaping the way we learn, grow, and thrive. 

Sarah's shared her path to publishing this book and along the way I've been thrilled to share with Sarah my own experiences with the empowerment digital life can bring.

I really appreciate the enriching role she plays in her community, and thank her for recommending me as a speaker for the Exceptional Women in Publishing conference.

The book launch is September 9 in San Francisco at AppDynamics and will feature the viewing of an Emmy-nominated six minute video by Tiffany Shlain, an introduction by BlogHer cofounder Elisa Camahort Page, and remarks by the author.

Check out the book no matter where you are!

Storytellers with iPhones! Want to be a pioneer?

  s_03-3 I'm heading community and content in a new semi-private social networking tool for visual storytelling called Selfish. We're about to launch our beta iOS apps in Russia and Canada, then in the US and Android a little later, along with our desktop component. Big, global stuff for socially savvy publishers!

We're looking for digital media pioneers and adventurous, creative people to work with us as we get the kinks out of the technology, and gear up for a public  launch. We're a work-in-progress, and we want to pay you for your own works-in-progress.

I'm pleased to announce the Selfish Content Creator Program.

Our paid content creator program runs from August 25-October 25. Those dates may shift, so check it out no matter what. (See full details here, and get the link to download the app on your iPhone. You'll need iOS7 or iOS8 to use the app.)

You'll be using the tool to fashion a short, connected string of posts with photos and brief text on a topic, either alone or with other co-authors.

  • You can do this with your friends or family, in fact, we prefer you do it with other people since this is a collaborative tool.
  • Use informal language and conversational tone.
  • Ideal topics are a weekend road trip; details about your obsessions, hobbies or work or sports you play; attending a special occasion, an event like a concert or a wedding or a conference; events in an interest group you belong to.
  • You can repurpose previously published material.
  • You can use personal content.

s_02The aim of this program for North American/English language creative communities is to attract diverse content into the app that reflects best uses of the tool.

I'd like to encourage creatives and bloggers out there to try the app and test its capabilities in telling a story that comes naturally to you, including stories that are happening in your life right now. Capturing real time, ongoing adventures is something this app supports well.

Also, we're going to pay you to start a story but you can always continue your Selfish stories after you reach the pay mark. We imagine you'll want to as you realize the value you've created and the new ways you discover to share your life and interests with the people who matter to you.

What are we looking for? The basics of a winning Selfish story in this program are:

  • has a good cover/title/story description,
  • with coauthors,
  • a minimum of 10 moments total of photos and text,
  • uses hashtags and geotags and @ mentions,
  • with active comments, and
  • social shares throughout the creation process.

s_01Presenting our content creator program in a Selfish story (see it here) is an experiment to show you how a Selfish story works, how it's an ongoing thread of small moments, how it's different than a blog post, how it's different than a tweet or a Facebook status or a Facebook photo album, or a Pinterest pin, or an Instagram photo.

As my fellow content creator, communicator, publisher, writer, transmedia storyteller, as my fellow friend, family member, and member of other interest communities, I think you might want to know about this new mobile, social, online option for connecting what you care about with how and what you capture and share, and with whom you choose to share it. If you have questions, just ask me. I'd love to try to answer.

This story about the program shows you sample screens of existing content and creation flows while you consider the guidelines. It also demonstrates what kind of Selfish powers you can expect to harness for your own storytelling goals:

  • a Selfish story has one link and is shareable everywhere;
  • a Selfish story can have multiple coauthors, all posting into the ongoing story;
  • a Selfish story is made of multiple moments of photos and text all linked together;
  • a Selfish story is created in the mobile app and displayed on the web;
  • a Selfish story on the web is displayed in animated moments with rotating images and blocks of text;
  • a Selfish story is interactive, with comments and likes on each moment;
  • if you’re a registered user, you can subscribe to any public Selfish story so you get all the moments in your feed;
  • and, Selfish is free;
  • there's more, because Selfish is all about user controls, but hey this post has to end some time.

s_04-4Check out the content creator program, or send this link to someone you know who might like to try it: http://bit.ly/SelfishApp