Connected Divide

Are You On Flipboard?

Are you on Flipboard? I'm testing it out as a curation platform. Screen Shot 2015-03-07 at 3.01.45 PMHere are my magazines on social justice, "SJW: There's nothing wrong with wanting to right the world", and forward thinking in culture, media, tech & digital life. See what you think!

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Facebook As Ferguson Firewall

When protests were erupting in Ferguson, Missouri (and in New York, Chicago, Los Angeles, Oakland, Seattle, Washington DC and Seattle) after the Darren Wilson Grand Jury ruling in his fatal shooting of unarmed Michael Brown, my Twitter timeline was nothing but Ferguson. (I also had Ferguson-devoted Twitter lists to dip into.) But same as in August, when the shooting spurred protests which were met by a disproportionate show of force from a militarized local police, my Facebook timeline was animal videos.

In his reply, Tobin Davis is referring to the Orwellian scrubbing of the media that occurs in the Facebook newsfeed algorithm, which controls 30% of the news accessed by more than a billion people: 

“As soon as all the corrections which happened to be necessary in any particular number of the Times had been assembled and collated, that number would be reprinted, the original copy destroyed, and the corrected copy placed on the files in it’s stead. This process of continuation alteration was applied not only to newspapers, but to books, periodicals, pamphlets, posters, leaflets, films, sound tracks, cartoons, photographs–to every kind of literature or documentation which might conceivably hold any political or ideological significance. Day by day and almost minute by minute the past was brought up to date. In this way every prediction made by the Party could be shown by documentary evidence to be correct; nor was any item of news, or expression of opinion, which conflicted with the needs of the moment, ever allowed to be on record.”…George Orwell, “1984″

And it's Facebook's declared intention to become "'the perfect personalized newspaper for every person in the world'." 

Technosociologist Zeynep Tufekci writes: "algorithms have consequences."

Shun social media? You might get lost or left in the past.

Heard from 2 friends who shun social media:

"I don't want to lose you, what's your mailing address?"

"I don't want you to get too far in the past that I can't catch up with you in the present."

Who's in danger of being lost, who's being left in the past?

It struck a nerve on Facebook...

I feel connected with both of these people when we do meet up.

All we're missing is the daily details and the months and years of lost opportunities to act on them.

Tending Relationships In The Technological Age: Multiminding

My worlds colliding -- no, integrating! -- at Estee Solomon Gray's Mmindding Symposium on what she calls agile attention management. It's a movement toward our reality as relational beings, supported by the technologies of today. We can do this. We want to do this. We are doing this. The talks were by academics who study things like proxemics and chronemics. The audience was filled with people who are carving out lives and work in just this post-industrial age reality. We're returning to our natural rhythms.

Pictured and not pictured, friends and colleagues and acquaintances from GlobalNiche, future of work thinkers, expat entrepreneurs, TEDxBayArea, Wisdom 2.o conference, Exceptional Women in Publishing, Bryn Mawr College alumnae, Women's Startup Lab.

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Held at Rodan-Fields HQ, pictured: Leslie Forman, Pamela Day, Karen Jaw-Madson, Tanya Monsef Bunger, Maria Judice, Monika Ashman, Shirley Rivera. Also seen at this afternoon of theory and practice of "multi minding", relational thinking and acting for a qualitative life: journalist Liza Dowd, Kevin Marks, creativity expert Austin Hill Shaw, Bonita Banducci, Minda Aguhob of Peak Foqus, salonista Betsy Burroughs.

 

Lecturing at SCU: online social networking as a contemporary business practice

Name a company, professional person, business or brand that you follow on Twitter, Facebook, LinkedIn, Pinterest or get email newsletters from. How did you come to follow that source and what do you like about being in touch? How do you interact (customer service, community, feedback on product, promos, education, entertainment)? What brand or business are you aware of on social media not doing it well or otherwise making big mistakes? These are some of the questions I asked two business classes at Santa Clara recently.

IMG_4811 In fun, interactive hour and a half sessions, I encouraged the students to become independent scholars on the topic of digital marketing and social networking since it's a topic moving at the speed of light and will never be able to be covered properly at the pace of traditional textbook publishing. IMG_4817

To supplement the student's rudimentary and out of date textbook chapter on this subject -- MySpace was listed first in section about social networks -- I shared my favorite cutting-edge sources for all things social networking and digital marketing:

  • tools like Slideshare and Twitter chats like @MarketingNut Pam Moore's #mktgchat,
  • relevant ters like content marketing, social curation, social discovery and double opt-in, and
  • thought leaders in the space who produce free newsletters, webinars and other content that the students can subscribe to and learn as it happens: Brian Solis, Bryan Kramer,  Jay Baer's ConvinceandConvert, Chris Brogan, Derek Halpern's Social Triggers, Shelly Kramer, ConversationAgent, Chris Garrett, Sonia Simone, Olivier Blanchard, Tara Gentile, Meghan Biro and Brian Clark.

I suggested the students can also make a Twitter list of digital marketing leaders and easily dip into what these players are discussing and with whom.

Thanks for the invitation to lead the digital marketing discussion for two of your business classes, Tanya Monsef Bunger! Your students are inspiring. Several have fledgling businesses, and many are aware consumers watching closely which businesses engage them online in meaningful ways, and which companies are failing to use digital tools to foster closer connection with their market.

Was pleased to be able to award a very participatory student, John, with a signed copy of Porter Gale's Your Network is Your Net Worth. Enjoy it!

And extra thanks to all the students of Contemporary American Business Issues for your participation and feedback, including Cindy, Armand, Jerica, Liv, Anabel, Brynn, Mariam, Meaghan, Alex, Marc, Paulina, Alec, Nicholas, Josalvin, and Ashley.

How To Become Your Own North Star On The Internet

We're all digital strategists now.

 

In fact, if you aren't thinking deeply about how and where and with whom you appear and interact on the web, you need to start.

Today. You can and should be using your online presence as a 21st century life & work skill to connect with relevant people, information you need and enriching opportunities. I'm going to help, so you can get started today. (And the resources I'm sharing with you are completely free, so if you want to buy something you'll have to go find a different post.) I've been saying all of this for years. Doing it for years. As a content and digital publishing specialist, I've been showing people how to use their own content to connect purpose and action in digital spaces, for 5 years, both in private and group coaching environments. Along with Tara Agacayak and Tanya Monsef Bunger, I built a curriculum at GlobalNiche, a social web training company that's now shifting into an empowered digital life movement, so you can do it on your own, or in groups, wherever you are and whoever you are and whatever you do. If you are a person active online, this training will ask you the strategic questions you need to be thinking about. If you're not yet active or don't love being online, this will help you figure out what makes sense for you. Our combined 25 years of experience, including major expatriate life and work challenges, forced us to tap our backgrounds in culture, info tech, media & psychology to create this network-activating system using the backbone of the social web. We've used this method to survive. No matter who or where you are, you can use it to thrive.

I'm now making that training perfectly free, so you can take advantage of all our guidance immediately.

 

Want to learn how? It's my gift to you! Start by downloading the handbook

 

  When you download this powerful free handbook you're going to start to transform what you do, how you do it and with whom. This repeatable, dynamic six-step method will help you become your own North Star on the Internet and bring you closer to the people and things you care about. You'll emerge with inspiration, direction and confidence:

    • a vision that lights you up and goals you can measure
  • a do-able plan and digital skills you need
  • and a practice and peer group you can rely on to keep going

 

 

Here's what people who've done it say:

    • "I felt I couldn’t catch up. The way GlobalNiche describes social media – it’s about using technology to communicate naturally – clicked for me." ~ paralegal
  • “Opened my eyes to my own assets. It has given me the confidence to bet on myself.” ~ work-at-home parent
  • “I doubled my Twitter presence just by learning about good Twitter etiquette.” ~ scriptwriter
  • “I’m blown away by the possibilities. I now have an action plan. I feel a huge shift in my life." ~ academic
  • "For people who are wondering if what they have to say is valuable.” ~ financial officer
  • "Helped me to recognize and own how I am being virtually “seen” and make positive and educated changes." ~ landscape contractor

 

With this non-dogmatic foundational method you'll:

    • uncover the real value you've already created: by taking inventory of what you've been doing, detecting the patterns in your activities, gaining insight into what you're drawn to
  • put your mountain of natural resources to work for you: by acknowledging all that you’ve created and use it to gain insight into who you are and who you want to be
  • show the world how you make sense: by linking what you've done in the past & are doing today with your wider goals
  • recognize that you need to become visible to meet people you want to collaborate with, work for, hire
  • combine who you are and where you want to go with the tools available to express yourself
  • make empowered, focused decisions about how to operate online
  • go beyond managing your reputation online to using social media to represent your best self
  • meet and enter conversations with your peers, mentors and customers on the web
  • get recognized by authorities & peers in your field, recruiters, the media
  • identify how to use existing materials as building blocks for future projects
  • identify new ways to use social media, which platforms work for you (and which do not), and how to use those platforms to your advantage
  • express yourself with the best social web tools available, including how to use Google+, Quora, ScoopIt and Storify to your benefit
  • gain a new understanding of the best social media and content management and strategy tools, formats, methods to try
  • establish an interactive calling card at a site like About.me
  • learn best practices for blogging frameworks like WordPress and Thesis, blogging services like Twitter and Tumblr, social networks like Facebook and LinkedIn, Pinterest and Instagram
  • learn best uses of video and slideshow sites like Animoto, YouTube, Vimeo, Slideshare, email service providers
  • grasp a new perspective on yourself as a content creator, realize the energy you generate around your interests IS content
  • publish, record, remix, repackage, reformat your content
  • design and implement a do-able plan with small steps to get your creations into global circulation in alignment with your larger goals

 

Want more?

If you want more guidance, get the free multimedia curriculum which expands on the handbook with video coaching and other materials. You'll have lifetime access to the self-paced course, 24/7, on all your devices. I'm making that entire program perfectly free for you, so join with a friend and do it together! 4,700 people already cashed in this free coupon to get connected & effective. Did you? Let me know how you're liking it!

Sarah Granger's The Digital Mystique

Screen Shot 2014-09-04 at 9.39.07 AMSo pleased to support digital life thinker and my fellow Seal Press author Sarah Granger's launch of The Digital Mystique. In The Digital Mystique: How the Culture of Connectivity Can Empower Your Life – Online and Off, Granger shows us how digital media is shaping our lives in real time.

Screen Shot 2014-09-04 at 9.37.47 AM Long before I moved to SF and met her at TEDx Bay Area's Global Women Entrepreneurs, I was following Sarah on Twitter  (since 2008!) where she was virtually taking me to the conferences and into the conversations I love about how digital life is shaping the way we learn, grow, and thrive. 

Sarah's shared her path to publishing this book and along the way I've been thrilled to share with Sarah my own experiences with the empowerment digital life can bring.

I really appreciate the enriching role she plays in her community, and thank her for recommending me as a speaker for the Exceptional Women in Publishing conference.

The book launch is September 9 in San Francisco at AppDynamics and will feature the viewing of an Emmy-nominated six minute video by Tiffany Shlain, an introduction by BlogHer cofounder Elisa Camahort Page, and remarks by the author.

Check out the book no matter where you are!

My Complete Handbook On Slideshare

Your Entrepreneurship Goals Are Your Online Presence Goals

Your entrepreneurship goals are your online presence goals and community is how you get things done.

These are the slides from last month's workshop for startup founders that Tanya Monsef Bunger and I conducted at the Women's Startup Lab in Menlo Park.

Founders Have Vision & Goals, Need Community To Get Things Done

Screen Shot 2014-06-03 at 2.21.34 PM Screen Shot 2014-06-01 at 2.30.20 PMClick here for the slideshow. Last month we had a great day at the Women's Startup Lab in Menlo Park, workshopping online community building for founders. (See details here.) The questions these entrepreneurs asked got us off to a good start:

  • "How do I reach people I don't know?"
  • "Which tool can I use to bring together two communities and get them communicating?"
  • "My community lives on Twitter but what if my end users are on Facebook?"
  • "How do I combine my posts in two different languages?"
  • "How do I maximize social networks to grow community, and where I do find the time for content creation?"

It was wonderful to meet and get a peek into the businesses of founders Dedra Chamberlin (Cirrus Identity, for social identity management in the higher education space), Cynthia Litchi (she's launching Tejul, a social learning site for Latin American female artisans to teach each other), and Vicky Zhang of Fledgg (a company to connect young entrepreneurs and mentors globally).

Screen Shot 2014-06-01 at 3.20.34 PM Cultural and personal sensitivity issues we covered in this workshop included how to strike a balance between one's CEO presence and personal presence online since "it's risky!" We also talked about optimizing your profiles at all the social media services and sites you're a member of. Cynthia Litchi mentioned that in Mexico, where she's from, professionals don't use LinkedIn because of security issues -- so if you want to connect with Mexican pro counterparts online, more closed settings are where you're going to find them. Thanks to Tanya Monsef Bunger, a coach at the Women's Startup Lab, for coleading this workshop and Ari Horie and everyone at the Innovation Lab for hosting.

I want to do more workshops with entrepreneurs about how they can use social media, online presence building, content creation, curation and content marketing and personal branding to grow community...

because entrepreneurs come to the table uniquely prepared to use their online presence to meet their goals.

They have a huge vision, they have distinct goals, they have content, they have a platform of some kind. And they are driven to make the most of their resources. And that's exactly what they need to combine in order to connect with their peers, their customers, mentors, advisors, investors.

GlobalNiche San Francisco Area Meetup

"I'd like to see GlobalNiche become a life philosophy," says Shirley Rivera.

 

The latest of many F2F gatherings of GlobalNiche people and their friends, around the world! Reading this and want to do your own? Do it!! We'll help you get the word out. Special thanks to Amit Raikar, Shirley Rivera and Tanya Monsef Bunger for event production, transportation, and inspiration and a lot of other wonderful things that made this evening happen. It was a blur of wine, and excitement and twinkling lights, and silver and raspberry and houndstooth, and happy  faces and surprise meetings and balloons and cherry pie. There was a lot of hugging and huddling, and we really didn't need the crackling fireplace because we were all on FIRE!

Looking forward to the video interviews that Amit Raikar directed and shot along with his full production crew of Jeri Neves, James Pendziszewski, Mike Montoya and Ryan Munevar. Amit asked each of the attendees to share what GlobalNiche is to them, and where it's taking them (and where they're taking GlobalNiche!).

Everyone came out their five minute video interview proclaiming, "I have no idea what I said!" so it'll be fascinating to see how it all adds up.

...what this expat, Third Culture, creative entrepreneur, content creator, location independence community and curriculum and study group setting and online presence building and global network tapping and personal culture creating, hybrid life design movement means to each of us.

Great to see Silvana Vukadin-Hoitt, in from Denver, just for this occasion! From the South Bay and beyond, we were excited to welcome Loreen Huddleston, Bertita Graebner, Bonita Banducci, Karen Jaw-Madson, Trish Sewe, Evelyne Michaut and Siddartha and new friends including Heather Franzese.

"Our local GN community is, I am quite convinced, mirrored and replicated everywhere in our global presence," says Bertita.

 

"I felt truly blessed to be among a group of such strong, smart, interesting women (and men)," says Loreen.

 

Speaking At The Innovation Lab For Silicon Valley Startup Founders

Screen Shot 2014-04-27 at 6.49.59 PMLooking forward to speaking about social media for entrepreneurs along with Tanya Monsef Bunger at the Women's Startup Lab's Innovation Lab on May 13th. Innovation Lab is an intensive and interactive learning lab for startup founders "to develop the skills and competencies needed to be effective leaders/founders."

Screen Shot 2014-04-27 at 8.26.08 PMTanya and I will be leading a 3 hour workshop in the ‘Grow your Startup’ section of the lab.

 

To complement six other ’how to’ subjects offered in this series, such as essential sales techniques to close deals, lean marketing strategy, lean startup training, UI/UX design, IP Strategy and Valuation/Financial modeling, we will be instructing the group on using social media to build an online community.

Tanya is my GlobalNiche team member, and for the past year has been a business coach at the Women's Startup Lab founded by Allison Chapman and Ari Horie, who's pictured below.

 

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Executing Global Rollout Of A New Social Networking Collaboration Tool

 

photo-9BetaList highlights to thousands of tech-savvy early adopters the upcoming mobile app of Selfish.me, the San Francisco startup I joined in February as director of community...

So fun strategizing and executing the global rollout of this new social networking collaboration tool! Sign up now to be notified as soon as it hits the app store.

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2014 Marks 2 Years Of Offering The GlobalNiche Program: An Update & Shifting Of Gears

An update from me, my GlobalNiche cofounder Tara Agacayak, and our team member Tanya Monsef Bunger. 

Today over 3000 are taking the course, with 13 study group leaders working to bring the program to their own communities of artisans, expats, servant leaders, writers and academics, and women entrepreneurs.

Screen Shot 2014-02-10 at 10.36.28 AMIt’s been a privilege and a pleasure to have worked full time on this endeavor for the past 24 months.Today we’re excited to share what we’ve achieved -- as well as how we’re shifting gears.

Back in 2009, we envisioned a professional alliance of people connected online sharing ideas and supporting each other’s work.

 

We began speaking to groups about how to use social media to develop professionally by building an online web platform. We conducted on and offline seminars and workshops, masterminds and community-building programs.

By committing to work in community, we evolved the GlobalNiche program as an easy, systematic, iterative way to build a platform for opportunity to happen. We realize that our individual platforms open us up to opportunity -- not by magic, but by connecting us with our global community via the social web.

In the past two years, we’ve won an award for our global community-building methodology, hosted 20+ live web conversations with emerging thought leaders on cutting edge GlobalNiche issues, designed, created and delivered email tutorials, program pilots, a self-study workbook, a high-touch 6-week coaching program, on-demand multimedia programs, 2 online study groups, a peer study group training, supported 3 peer study groups with more on the calendar and published a Kindle handbook. We’ve also provided our platform building tutorial to the Global Tech Women conference, become a LeanIn platform partner, spoken at numerous events and broadened the GlobalNiche network to include women leaders, content creators, social business people and entrepreneurs everywhere. We’re proud to have contributed to, participated in, and added GlobalNiche’s definition and practice to these global life/work movements:

  • every-day entrepreneurial thinking and acting, creative entrepreneurship as a solution for everyone
  • location independence and lifestyle design in populations beyond expats, travelers and life hackers
  • recognition of the importance of digital identity, personal branding, digital footprints and online social networking for personal and professional development
  • re-envisioning the future of work with online collaboration and co-creation
  • the adoption of global communication best practices
  • the tidal wave of online content marketing
  • the rise of the transformational consumer and transformational online communities

Working on GlobalNiche educated us in what it takes to build a business. We’ve gained a new appreciation for what we know, as well as identified gaps in our own knowledge, skills, abilities and experience.

Our early stage founder experience took us into the startup world. We opened and maintained profiles at accelerator and incubator application platforms like Gust.com, Angel.co, and F6s.  We attended founder events, applied to accelerators, got VC training for elevator pitches, learned the investment landscape. We learned about the role of mentors, advisors, and equity positions.

We tried our hand at investor presentations, worked toward that elusive thing called “product-market fit”, learned about choosing vendors, designed logos and website look & feel, investigated shopping cart and affiliate network solutions until we ran screaming in the other direction.

We worked on what seems like a lifetime about brand messaging - writing taglines and elevator pitches on a weekly basis (and still not there yet).

We discovered what it means to be a globally distributed team managing a variety of time zones, test driving collaboration software.

Looking back on all that we’ve achieved and learned, we realize that we’ve reached our 2009 goal of building an online global support alliance. More than that, we developed a curriculum that teaches people the skills they need to do this for themselves.

Now we’re turning the method over -- to you, and to your communities, and to people far beyond those in our current networks -- to let it grow.

2014’s shift toward a community-based movement not only makes the method available to more people but it also allows the founding team to focus on applying what we’ve learned, what we built, and the skills we developed on new projects and in ever wider communities. This is the next chapter for GlobalNiche thinking and methodology. Screen Shot 2014-01-20 at 5.03.33 PM Tara is leaving her position with GlobalNiche. She is putting her strategy and analytical skills to work doing market research for a London-based company and she has been contracted as project manager on an upcoming socio-cultural book about Turkey.

Anastasia continues to lead the GlobalNiche movement by holding the vision and on-going operations. She has taken a community-building position in a new social storytelling startup being incubated at RocketSpace in San Francisco. As a speaker and consultant, this spring she’ll be talking about platform at the Exceptional Women In Publishing conference, and leading a workshop with Tanya about the GlobalNiche Method at Women’s Startup Lab.

Tanya is continuing business development related to the GlobalNiche movement. She is working with female founders/entrepreneurs in Silicon Valley to accelerate their businesses and has also accepted a professorship at Santa Clara University where she’s exploring opportunities to use the GlobalNiche curriculum. She will act as director of the Global Fellows program.

As we shift gears, we’re grateful and proud of what we’ve created together, how the GlobalNiche movement continues to support our growth through the principles we’ve established in the program and using social technology.

And as ever, we appreciate being on this journey with you.

SEO Yourself By Filling Out Your GooglePlus Profile

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Your G+ profile page is a web-wide cheat sheet for you & everyone else.

 

And when it’s time to update your avatar, your bio, your tagline, or whenever you’ve got fresh content to share, it'll help you remember where you are online too.

By hot linking all the places you need to update you’ll make your task so much easier. Since your G+ profile is prioritized by the Google search engine, when someone searches for you, they’ll also find all the other places you exist online too.

That's from my latest guest post for Jan Gordon's Curatti: Editors of Chaos.

I've been writing a weekly series about online community building at this social business and marketing site. My posts so far have incorporated aspects of curation, storytelling, branding, content strategy, conversation, cocreation, collaboration, discoverability, persuasion, fascination and engagement -- as well as highlighting best practices and work of industry figures I see leading the way.

Some of my Curatti guest posts:

1,000 People Just Joined The GlobalNiche Program. Did You?

Image That's right, 1,000 people around the world said yes to free access to my self-paced training to achieve your potential online.

Were you one of them? No? Got a few minutes and care to get connected and effective in 2014? Do these 2 things NOW.

1) Claim your complimentary seat. That'll give you 24/7 access to our on-demand multimedia curriculum. The training will help you navigate the social web to get closer to who and what matters to you.

Invite anyone you want to bring along with you. Our treat. Just share this link.

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2) Then give me a shout on Twitter so I can be sure to add you to our list of your peers. That makes it easy for you to connect and work together! Plus, we're already talking there using the #globalniche hashtag.

...and welcome to all the lovely people I glimpsed in the new roster, including Leslie, Linda, Nicolas, Lindsey, Bonnie, Rachel, Katja, Eleanor, Julia, Chris, Simone, Shirley, Wendy, Christine, Harma, Stephanie, Oshikan, Myrthe, Jonelle, Aisha, Nicole, Kathy, Nilgun, Teike, Milo, Michaela, Monique, Sher, Craig, Jennifer, Karlijn, Roberta, Lynn, Michelle, Suraya, Andrea, Jeane, Bia, Neil, Zlatana, Linda, Laurie, Ebru...

I'm looking forward to getting connected and effective with you this year.

 

January 26 update: make that 2,600 new people. Welcome!

Prediction: You'll Be Your Own North Star On The Web in 2014

Pleased to be quoted in last night's #GetRealChat 2014 Social Trends with IBMConnect Speakers. Take a peek at the Storify slides from this on-fire tweet chat. Screen Shot 2013-12-11 at 1.00.39 PM

The first question of the night came from social business consultant and #GetRealChat leader Pam Moore. Moore asked Forbes columnist and author of SOCIALIZED Mark Fidelman about the convergence of social, mobile, analytics & the cloud in 2014. "What does this mean for consumers?"

Fidelman replied, "It means intelligent information will be delivered in context, wherever and whenever you want it. People will become even more sophisticated consumers and co-creators of technology and content."

That's my mantra of digital/media/info literacy, purposeful & intentional online presence, and community building through content and culture!

My answer to what's waiting for us in 2014 as our connection to each other strengthens and expands, as we gain insight into and direction from our data, and are relieved of its storage:

Convergence means we'll be our own North Star on the web.

 

Worry About Who You Follow: Unpacking The Mysteries Of Online Community At Curatti

Your social networks are your window onto the world, and a lens on your market, I write in "Who You Follow Is Important And Here's Why" my first post in a new series at Curatti: Editors Of Chaos. On a regular basis at Curatti I’m going to be unpacking the mysteries of online community, and exploring how to organically grow a network filled with people who are all deriving value from their connection.

In this post I go on to explain that you determine how wide your window is, and how focused the lens. Ultimately, your online connections will color your day, slant your view, and propel your actions.

Take a look at your timelines. They are the fruit of your curation efforts. You selected whom you follow.

Do the people and accounts you follow challenge you (in a good way)?

Read the whole piece here.

Most-Anticipated Launch Of The Season: Jan Gordon's Curatti Editors Of Chaos

New York-based Jan Gordon (a consummate curator on the social business scene) has created a one-stop shop for B2B business people looking for clarity and direction through the digital overwhelm. A longtime Twitter acquaintance of mine, my fellow attendee of GetStoried's Michael Margolis' inaugural 2010 Reinvention Summit and my fellow expert generalist, Jan just launched the Curatti salon.Screen Shot 2013-11-12 at 4.53.22 PM

The site is for entrepreneurial business people looking for meaning in the chaos of all this information, looking to reinvent the way they do things to get better results.

She told me she feels like Gertrude Stein, a catalyst and a conduit to draw together social, curation, content and community thought leaders (like my beloved #Ideachat's founder Angela Dunn) to help entrepreneurs find their own way.

"I live in the digital world, and help people navigate that and reblend it into the actual world," she says. The woman is my doppelgänger.

"We're going to be focusing on how to turn conversation into conversion," Jan says, about today's business quest to reach a moving target online through content and engagement. "Knowing who you're speaking to, setting up great content, and helping them gain knowledge and insights is how you're going to build a following."

The idea for the site came out of her own overwhelm as an early adopter. Now she's facilitating a platform for content, people to watch, news and trends, case studies, tools and training.

"People are desperate for context. That's what data can't give you, context. People want it straight. What do I need to know, what do I not know that you can teach me?"

I'm pleased to say that I will be a content partner to Curatti, charged with supplying a series of provocative thinking about community building on social networks, especially for businesses going through their own second acts (that's my thing, isn't it!?) and offering tips to navigate the disruption.

A Simple Strategy For Building A Global Network Isn't About You. Your Plan Has To Make The Network A No-Brainer For Its Users -- Not Its Builder

Which one of these is a 'simple' strategy for building a global network of people who have a range of digital abilities: a pervasive, cohesive presence with many online doors -- or one room in graveyard of the web?

Which one of these is a ‘simple’ digital strategy (true story!) of an organization that aims to build a global network from a millions-strong list of women it’s loosely associated with:

  • a pervasive, cohesive presence across multiple social networking services, a community with free flow of information -- with windows into other related rooms of your peers and corridors you can go down if and when you are ready, willing, able, that is, when are you motivated and enabled to connect and pursue what appeals to you about this gathered community,
  • OR, one room on a service known for not-loving its group functionality, a service littered with the skeletons of well-intentioned groups, a room that is 'easy' to open?

When you find yourself looking for a simple strategy to connect all your important people so they can finally get off an inert list of names and start to build closer ties, so you can ambiently be aware of your peers on a consistent basis, so you all can see each other and learn what everyone is up to, so you recognize your commonalities and your opportunities to collaborate, and so you can TAKE ACTION on your shared goals using the cost-effective, labor-saving, reach-amplifying online communication tools available in 2013, ask yourself this.

Simple for whom?

Is your plan simple for you, the community builder? Or is it simple for the community waiting to happen?